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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

This is because the volume of daily data produced in these virtual environments is a real gold mine for companies prepared to prospect for it. Keep reading to understand how you can benefit from the combination of Social Networks + Big Data. Social Networks: the gold mine of data. And Big Data is the tool for the job. ?

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

In this two-part series, we will discuss the big data challenge facing the automotive industry. The pieces are the result of my work in the industry helping corporations with their innovation and big data strategies. There is much less conversation about the fifth dimension.

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

In this two-part series, we will discuss the big data challenge facing the automotive industry. The pieces are the result of my work in the industry helping corporations with their innovation and big data strategies. There is much less conversation about the fifth dimension.

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The Automotive Industry’s Big Data Challenge (Part 1)

Corporate Innovation

In this two-part series, we will discuss the big data challenge facing the automotive industry. The pieces are the result of my work in the industry helping corporations with their innovation and big data strategies. There is much less conversation about the fifth dimension.

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Is Big Data Blinding Your Customer Innovation?

Innovation Excellence

"It turns out that marketers are spending well over a third of their budgets (on average) on analytics. This in spite of the report finding that levels of confidence in analytics’ ability to generate insight are mediocre, at best." Continue reading →

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Marketing funnel: generate more leads using Data Science

mjvinnovation

Available for download at this link for our trend report 2019. As long as everyone is looking and breathing artificial intelligence, data is no longer a differential and becomes part of the mainstream. Analytical Culture: data as a driving force. Today, there is no way to be competitive without Data Science and Analytics.

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