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How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

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Driving the Next Era of Growth: Leveraging Data to Innovate

Innovation Excellence

GUEST POST from Teresa Spangler “50% of US executives and 39% of European executives said budget constraints were the primary hurdle in turning Big Data into a profitable business asset. ” (Capgemini) “The biggest challenges […].

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Crowdsourcing is a great way to assemble data for product innovation. It gathers relevant data through educated opinions that can be used to formulate ideas that guide product development. Sign up for The Future Festival, Think, Open Nation, and more. Stay tuned for an updated 2020 conference list soon!).

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Analytics for Innovation: Why You Need to Read the External Signals

Innovation Excellence

How can you use big data to increase your chances of success at the fuzzy front-end through big data analytics? At the recent IE Product Innovation Summit in Boston, we shared our firm’s learnings to date and showed how can works in a case study on Keurig.* Continue reading →

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Ahmed H Daoud

Innovation 360 Group

He carries the breadth of perspective and experience as well as the depth of vision and expertise to support business growth through technology enabled innovation and optimization and ensures continued relevance through business and product innovation. Innovation Strategy. Innovation Culture and Management.

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Dr. Soo Beng Khoh

Innovation 360 Group

Area of expertise: Big Data & Data Science (Coursera-Wharton-University of Pennsylvania certificate). Product Innovation (Design & Development, DTM). Process Innovation (Certified Design for Six Sigma Black-Belt, Lean). Dr Khoh is a member of IEEE, IET, and IEM. Change Management.

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Soo Beng Khoh , PhD

Innovation 360

Area of expertise: Big Data & Data Science (Coursera-Wharton-University of Pennsylvania certificate). Product Innovation (Design & Development, DTM). Process Innovation (Certified Design for Six Sigma Black-Belt, Lean). Dr Khoh is a member of IEEE, IET, and IEM. Change Management.