article thumbnail

Lateral Thinking in Business Strategy

Destination Innovation

How can you differenitate your business from the competition? Let’s look at some examples of lateral thinking in business strategy and innovation. Airbnb’s “Experiences” Feature : Airbnb expanded beyond accommodation by offering “Experiences” where users can book unique activities hosted by locals.

Strategy 169
article thumbnail

Book Review: A new way to think by Roger Martin

Jeffrey Phillips

I'm lucky to have the opportunity to read and review a number of books in the innovation and strategy space, and I find many of the books have interesting insights or promote new ideas but often aren't overly actionable. It should be a book that all managers read.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Unicorn Scaleup Strategies

Leapfrogging

He’s the author of numerous books and an expert on how lean principles can be used to drive innovation. His latest book, What a Unicorn Knows , is available on Amazon and reveals the secrets to building high growth startups. Here’s a Q&A with Matt that highlights the key points in the book.

Strategy 130
article thumbnail

Four Types of Customer Experiences for Competitive Advantage

Leapfrogging

Try these connected strategies. What’s the secret to a winning business model and long-term competitive advantage? Your customer experienc e may just be the ultimate competitive advantage. It’s not just about technology, products and services. Customer “journey maps” have been around a long time.

article thumbnail

New Innovation Books for 2021 & Beyond

InnovationTraining.org

Innovate to grow with these innovation book recommendations. Does your organization have a comprehensive innovation strategy or plan for the year? These innovation-focused book recommendations will help teach you the skills and techniques needed to grow your business and improve your company’s innovation efforts.

article thumbnail

Top Books for Learning How to Learn

InnovationTraining.org

These books can help you become a better learner. In this blog, we’ll share some of the most highly rated books about learning how to learn. These answers can help us develop the right strategies to make learning an efficient part of our everyday lives. Find it on Amazon. Learning How to Learn. Find it on Amazon.

article thumbnail

Four Types of Customer Experiences for Competitive Advantage

Innovation Excellence

Try these connected strategies. What’s the secret to a winning business model and long-term competitive advantage? Your customer experience may just be the ultimate competitive advantage. It’s not just about technology, products and services.