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Best Selling Lateral Thinking Books

Destination Innovation

Here are my top four best-selling Lateral Thinking Books Lateral Thinking Puzzlers – published by Puzzlewright Press. My new book, published in 2023 is packed with inspiring stories and practical methods. The post Best Selling Lateral Thinking Books appeared first on Destination Innovation.

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Examples of Lateral Thinking in Marketing

Destination Innovation

For example on Halloween you get this sung message, ’Trick or treat, smell my feet, Zappos Customer Service can’t be beat. Paddy Power, the Irish online gambling company, seized the moment by issuing a 36 page cook book of horse meat recipes with their annual results. So they employed jovial hosts and creative introductions.

Marketing 260
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Here Are Five Examples of Creativity in the Workplace

IdeaScale

Creativity is more than painting a work of art or writing a best selling book. The post Here Are Five Examples of Creativity in the Workplace appeared first on IdeaScale. Some teams gain inspiration from seeing creative innovations from other companies. Thoughts, words, and actions are all forms of creativity.

Examples 245
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Two books on innovation

7innovation

I recently read two books on the topic of innovation, both were intriguing with interesting examples. First book is The Innovation Mindset: Eight Essential Steps to Transform Any Industry where Lorraine Marchand using share her experience and ideas on this …

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so. Come learn how to turn product management into more of a science than an art to improve your odds of success.

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What is Disruptive Innovation? Definition, Examples and Best Practices

IdeaScale

Christensen, a professor at Harvard Business School, in his book "The Innovator's [.] Disruptive innovation is defined as a process in which a new product, service, or technology disrupts an existing market by creating a new market or significantly altering an existing one. The concept was introduced by Clayton M.

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Book Review: A.L.I.E.N. Thinking

Jeffrey Phillips

As you may know, as a noted (ahem) blogger and voracious reader, I am sometimes asked to review books on strategy and innovation. Even after choosing some books to review, I often find myself asking - did the book actually meet my criteria? All this in advance of a book I want to like, but struggle to review, entitled A.L.I.E.N.

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How To Create A Movement To Drive Transformation In Your Company Or Industry

Speaker: Greg Satell

Based on the award winning book, Cascades, international keynote speaker and bestselling author Greg Satell will point the way to creating transformative change through the lessons of successful social movements. Through rich and vivid examples, he will explain how you make ideas spread.