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Ideation: Anatomy of a New Product Idea


Ideation: Anatomy of a New Product Idea. Getting New Product Ideas Flowing. If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. In the broadest sense, we’re talking about open innovation. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Storming New Product Ideas.