Idea Champions

OCTOBER 13, 2015

In the past few years I have noticed a curious trend in the media -- one I can no longer ignore -- and that is the appearance of seriously derisive articles about brainstorming by self-declared pundits and free lance writers. While the previous two quotes do have some degree of truth associated with them, likening a brainstorm session to a "crowd" is not only a poor choice of metaphors, it is patently untrue. or poorly facilitated brainstorming sessions don't work.

Brainstorming 31

Brainstorming Groups Guidelines Creativity 31

Idea Champions

OCTOBER 5, 2017

Which is why I just deleted the first four compelling, context-setting paragraphs to this blog post and will now simply cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or a joke. The following ten "ideation process best practices" are clues for you. That is IF you want to increase the odds of new ideas actually making it out the door. How would you frame the question you want your creative team noodling on this week?

Ideation 67

Ideation Brainstorming Company Creativity 67

Idea Champions

DECEMBER 10, 2018

Which is why I just deleted the first four compelling, context-setting paragraphs to this blog post and will now simply cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or a joke. The following ten "ideation process best practices" are clues for you. That is IF you want to increase the odds of new ideas actually making it out the door. How would you frame the question you want your creative team noodling on this week?

Brainstorming 29

Brainstorming Ideation Creativity Idea Generation 29

Idea Champions

APRIL 10, 2019

Which is why I just deleted the first four compelling, context-setting paragraphs of this blog post and will now cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or not understood by the members of your team. Few people want to deal with the Rube Goldberg-like nature of the beast -- the attempt to more dependably structure the process of originating, developing, and executing new ideas. Viable ideas will be refined.

Brainstorming 23

Brainstorming Ideation Idea Generation Exercises 23

Idea Champions

SEPTEMBER 6, 2016

Which is why I just deleted the first four compelling, context-setting paragraphs to this blog post and will now simply cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or a joke. How would you frame the question you want your creative team noodling on this week? Well, this phenomenon also applies to a company's ideation process. Goofy, incomplete briefs that send your creatives off on a wild goose chase. You're busy.

Brainstorming 20

Brainstorming Ideation Creativity Idea Generation 20

Idea Champions

APRIL 23, 2017

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Yes, it's always possible that a sudden rainstorm will save your ass, but praying for rain is not exactly a dependable way to ensure a pipeline of powerful, business growth ideas -- the proverbial "front-end of innovation". Spontaneous idea generation is great.

Brainstorming 20

Brainstorming Ideation Creativity Guidelines 20

Idea Champions

FEBRUARY 10, 2017

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Yes, it's always possible that a sudden rainstorm will save your ass, but praying for rain is not exactly a dependable way to ensure a pipeline of powerful, business growth ideas -- the proverbial "front-end of innovation". Spontaneous idea generation is great.

Brainstorming 20

Brainstorming Ideation Creativity Guidelines 20