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In Defense of Brainstorming

Idea Champions

In the past few years I have noticed a curious trend in the media -- one I can no longer ignore -- and that is the appearance of seriously derisive articles about brainstorming by self-declared pundits and free lance writers. While the previous two quotes do have some degree of truth associated with them, likening a brainstorm session to a "crowd" is not only a poor choice of metaphors, it is patently untrue. or poorly facilitated brainstorming sessions don't work.

Welcome to The Gold Standard of Brainstorm Facilitation

Idea Champions

Here's what Idea Champions' clients have to say about the value they've received from engaging our brainstorm facilitation services. Through your brainstorm facilitation, we gained more than 100 original ideas of high quality. As a result of Idea Champions' efforts we have implemented more than 250 value-added Big Idea projects." -- Joe Belinsky, Professional Development Manager, Goodyear Rubber and Tire. High Velocity Brainstorming.


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Naming Workshop

Create and choose the right name to define your idea, company, brand, product or service with a naming workshop. We can take our decades of experience to design an innovative learning and naming workshop experience just for your organization.

Idea Champions Helps All Kinds of People Originate Great Ideas

Idea Champions

Since 1987, Idea Champions has been helping a wide variety of forward thinking organizations tap into their innate creativity and originate breakthrough ideas. Through your brainstorm facilitation, we gained more than 100 original ideas of high quality.

Design Thinking Tools: how to use them to solve complex problems


This is because they break down the complexity of processes so that the designer has a full 360-degree view of the problem, anchoring them in their way of thinking. We can define Design Thinking as: “A structured, human-centered approach to innovation which seeks to generate solutions that align user’s desires and needs with business value generation.” Ideation: collaborative brainstorming sessions with the help of tools to create innovative solutions.

How to develop innovative ideas together – online

The BMI Lab Blog

While many workers are happy to do without long commutes and fixed working hours, there is one thing many of them miss: stimulating exchanges with colleagues, jointly identifying problems and spinning wild ideas. In the process of business model innovation, ideation is the second step.