The 10 Commandments of Effective Brainstorming

Gregg Fraley

The Sins That Ruin Idea Generation. Redefine Brainstorming If You Want Results. . It’s okay to hate Brainstorming. ” Well, you bother because you need ideas. There have been many studies of brainstorming and articles written.

What is Brainstorming?

Pondr

Because brainstorming is basically coming up with ideas to find solutions, it is a process we do everyday. When it’s used more consciously, and curated into a workshop scenario, it becomes part of the ideation process or can be labelled part of design thinking.

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Idea Generation Process: The Various Approaches to Gathering & Implementing Employee Ideas

Qmarkets

Employee ideas are the backbone of any corporate innovation initiative, and therefore a strong idea generation process that can be scaled across your organization is key. This is where your employees will submit their ideas and kick off the innovation process.

Brainstorming Rules (What are the Rules for Brainstorming Sessions?)

InnovationTraining.org

Brainstorming” as a concept was originally devised by Alex Osborn as a group ideation activity. Today, many people just consider individual idea generating (or thinking) as brainstorming – when it was originally meant to be a group experience…a brainstorming session.

Idea Generation Process: The Various Approaches to Gathering & Implementing Employee Ideas

Qmarkets

Employee ideas are the backbone of any corporate innovation initiative, and therefore a strong idea generation process that can be scaled across your organization is key. This is where your employees will submit their ideas and kick off the innovation process.

What Are Some Brainstorming Tools Your Organization Can Use?

IdeaScale

Brainstorming is an important part of innovation. This initial process of gathering information often leads to idea generation. Regularly brainstorming directly contributes to how you innovate. Here is a list of tools your organization can use to facilitate idea creation.

Design Thinking for Schools

InnovationTraining.org

An exploration of resources and advice for design thinking in education. Design thinking is a unique learning and problem solving mindset that we highly recommend to innovation-minded organizations and businesses. Tapping into empathy is critical in the design thinking process.

Putting Brainstorming in its place

Jeffrey Phillips

I'm happy to climb up on a soapbox again to talk about one of the most common scapegoats for innovation, the act of brainstorming. So I rise today to neither praise nor bury brainstorming, but to place it in its proper context. The Purpose of Brainstorming Brainstorming is a technique that allows individuals or small groups to generate ideas. Brainstorming is a group technique to generate, socialize and evaluate ideas.

Tune-In To Taster Tools On Thursday

Gregg Fraley

The 30 minute weekly webinar features demonstrations of various facilitation tools for: strategy, challenge clarification, idea generation (aka brainstorming), problem framing, idea selection, innovation projects, and idea development, etc.

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Fast Company’s Brainstorming Fail

Gregg Fraley

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstormingBrainstorming is Dumb. The big picture the article misses is that brainstorming is not a single tool, it’s a system. They mention Osborn in the article but don’t accept his definition of brainstorming.

How to Run a Good Brainstorming Session

Rmukesh Gupta

Last week I was invited to run a Design thinking experiential workshop for the STC conference in Bangalore. I am sure that everyone of us, me included, have at one point or other, been invited to join in a brainstorm to come up with ideas to solve a given problem. As a design thinking coach, I end up facilitating a lot of such brainstorms as it is one of the core steps in the problem solving approach. Generate as many ideas as possible.

Creativity Is Where Innovation Starts

Gregg Fraley

If you, and/or your team, don’t have an organic, natural access to creative thinking, tools like Agile and Design Thinking are running on empty. How can an idea be useful if it’s not in play? I suppose if an idea is potentially useful it can be deemed creative without actually implementing. Innovation, according to the dictionary, is a “new method, idea, or product.” And yes, that includes brainstorming, but more importantly, problem framing.

Announcing Momentum Creative Problem Solving (MCPS)

Gregg Fraley

MCPS is a three-phase structured process of exploration, ideas, and action. MCPS perfectly complements innovation frameworks like Design Thinking, Agile, and Lean, and quality frameworks like Six Sigma. A highly creative new method for solving difficult problems.

To Innovate: Learn, Scaffold, Ideate

Gregg Fraley

Deliberately embracing learning — as part of the innovation process — can lead to better ideas and improved innovation results. Acquiring knowledge across many domains is about broad-based learning, and it’s often where big “I” innovation comes from.This allows creative combinations of ideas and concepts from one area — with ideas or concepts from another. Inventions and ideas are, essentially, new combinations of existing concepts.

If You Want To Learn Problem Solving, Learn From Designers

Game-Changer

My response: If you want to learn about problem solving, learn from designers. Design for me isn’t about how pretty something looks, but how it works. I don’t write a lot about design in this blog but I do have a very deep respect and admiration for it. One big influence in my life was my Grandfather, who was a multidisciplinarian: designer, maker and architect. This is why I believe you should learn from designers if you want to learn problem solving.

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Seven Facilitation Fails

Gregg Fraley

They may know frameworks, like Design Thinking or Agile, and a few tools, but very few have the extensive training and experience at hands-on facilitation required to make a difference. As an example, most brainstorming sessions fail because the challenge is not properly framed. A professional facilitator has ways to stop the behaviour — and make people think it was their idea.

3 Innovation Specialists Busting the Myth About Brainstorming

Innovation in Practice

When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? This is how Mark McGuinness defines the term: “‘Brainstorming’ is such a common word that it’s often used to describe any meeting or conversation designed to generate ideas. The danger with brainstorming is that quantity does not equal quality.

Accelerate Innovation — With Experiential Learning

Gregg Fraley

Innovation Session Designs Don’t Engage. They go straight to brainstorming without preparing minds, and that’s a big reason sessions fail. That improved understanding, directly applied to an innovation challenge, is how you get to a breakthrough idea. Insights gained inspire ideas to create something new. Sessions often fail to find breakthrough ideas. Facilitators need to adopt experiential learning tools in their sessions designs.

Seven Innovation Fundamentals for Leaders

Gregg Fraley

You will fail with: Lean, Agile, Design Thinking, TRIZ, Stage-Gate, Osborn-Parnes CPS, KILN’s FuseTrail, or a homegrown/blended framework. Creativity, and creative ideas, are essential ingredients, and, without other fundamentals , like projects and implementation — great ideas are a waste of time. Someone needs a spark of superior inventive talent, or you won’t have the quality ideas you need to succeed. Innovation Fundamentals for Leaders.

GFi Innovation — Fall Training Course Schedule

Gregg Fraley

Innovation Intensive, Beyond Design Thinking. Design Thinking is a popular framework that is viewed as best practice, but it’s only part of the solution. The course covers management mandates, project cycles, resourcing, idea management systems, idea generation tools, concept development, prototyping, and pitch presentations. All participants walk away with a shell framework and ideas they can put to immediate use.

Design Thinking Tools: how to use them to solve complex problems

mjvinnovation

This is because they break down the complexity of processes so that the designer has a full 360-degree view of the problem, anchoring them in their way of thinking. Continue reading to understand what Design Thinking is and how DT tools can be the turning point for your business! What is Design Thinking. When we talk about Design Thinking , we are referring primarily to the way designers think. What are some Design thinking tools ? Design Thinking

Digital Technology MoshPit

Gregg Fraley

Discover Ideas for Long Term and Tactical Innovation Projects. It’s designed to uncover unlikely, but useful, combinations of technologies, products, services, trends, and insights that lead to breakthrough innovation. GFi is now offering a new version of MoshPit to discover ideas that exploit new digital technologies. Ideas for innovation projects emerge from the intensive sessions. This is not your Dad’s brainstorming.

Brainstorming with Innovator Thomas Williams

Betterific

In today’s installment of “Brainstorming with Innovator” we invite one of our most prolific and active members, Thomas Williams. Tom has been a member of the site for at least a year and since joining he has been a phenomenal source of innovation and a deep well of ideas. As a member of Betterific myself, it’s fun to see how they bounce ideas off each other and build upon each other’s ideas. MW: Betterific members are ideas people!

Why Do Some Brainstorming Sessions Suck?

Innovationship

9 BAD HABITS TO BREAK FOR BETTER IDEATION Time flies, seasons change, and before you know it, the annual barrage of articles trashing the validity of brainstorming is once again upon us. To argue that brainstorming doesn’t work is to simply ignore the thousands of amazing ideas and innovations that came to the world as a result of countless sessions of collaborative creativity that was, for all intents and purposes, brainstorming. Brainstorming is similar in that way.

Brainstorming with an expert, Matt Nelson

Betterific

In this installment of “Brainstorming with an [innovation] expert” we invite Matt Nelson from Hyundai. He just finished up his role as the Innovation and Technology Planner at Hyundai and is now returning to the University of Michigan to get his masters in Design Science. In Matt’s explanation of “how an idea becomes a product” you’ll notice that idea generation is the fourth stage of the process. Idea Generation.

IDEATION 2020: Online Brainstorm Facilitation Coaching

Idea Champions

clear vision), Idea Champions is thrilled to announce the launch of an exciting new offering -- an elegant way for its time-crunched, Conducting Genius graduates to upgrade the quality and impact of their brainstorming sessions. Our 142-page brainstorm facilitation workbook.

Projects Are How Innovation Happens

Gregg Fraley

Having beers and kicking ideas around are not innovation. Brainstorming sessions are not innovation. Idea Campaigns are not innovation. Design Thinking is not innovation. If you want proof of this idea that it’s all about projects just see what Min Basadur , Edwards Demming , and Joseph Juran say about how to innovate and change and improvement in organizational culture. Monitor progress of the project cycles and expect to get pitched on various ideas.

Facilitation Works Miracles

Gregg Fraley

The client started by saying he wanted to do a brainstorming session. It wasn’t brainstorming that was needed. As it turns out the session was really more about idea development and elaboration. In a session I did a few years ago we generated four patents in one day.

Innovation MoshPit

Gregg Fraley

My reason is simple, it’s a fast path to new and different ideas. There is no reason why a MoshPit session can’t be done within any other innovation method, be it Design Thinking, Lean, or whatever your organization uses. This is not Post-It Note brainstorming folks. What’s Really Needed is an Innovation MoshPit. Reinventing Combinations, Concept Blends, and Mash-Ups. I’ve been touting concept blends in innovation for some time.

IDEATION 2020: Online Brainstorm Facilitation for Purple Strategies

Idea Champions

clear vision), Idea Champions is thrilled to announce the launch of an exciting new offering -- an elegant way for its time-crunched, Conducting Genius graduates to upgrade the quality and impact of their brainstorming sessions. Our 142-page brainstorm facilitation workbook.

IDEATION 2020: Just-in-Time Brainstorm Facilitation Coaching

Idea Champions

clear vision), Idea Champions is thrilled to announce the launch of an exciting new offering -- an elegant way for its time-crunched, Conducting Genius graduates to upgrade the quality and impact of their brainstorming sessions. Our 142-page brainstorm facilitation workbook.

Innovation Training Under Utilized

Gregg Fraley

When I step into a room to facilitate a strategy, innovation, or idea generation session I usually find a great deal of energy. The research that says brainstorming doesn’t work studied groups with no training and no facilitator. Training the teams, having a skilled facilitator in-house, and frequent practice of divergent thinking are essential to effective idea generation sessions. Training Accelerates Innovation.

Training is an Innovation Accelerant II

Gregg Fraley

When I step into a room to facilitate an innovation, strategy, or idea generation session I always find a great deal of energy. The research that says brainstorming doesn’t work studied groups with no training and no facilitator. Knowledge of frameworks like CPS and Design Thinking are essential. Do You Wish To Accelerate Innovation? Get Training!

Empower Operational Employees to Innovate

Gregg Fraley

Companies are investing in innovation training, mostly learning frameworks like Lean, Agile, or Design Thinking. When asked to support innovation, or integrate new ideas from an innovation team, they resist — because they are being paid to execute, not experiment. The “ideas” become complaints. Then there is usually not enough communication about what is done with the few ideas that do have merit. Osborn was the inventor of brainstorming.

IDEATION 2020: Online, Just-In-Time Brainstorm Facilitation Coaching

Idea Champions

clear vision), Idea Champions is thrilled to announce the launch of an exciting new offering -- an elegant way for its time-crunched, Conducting Genius graduates to upgrade the impact of their brainstorming sessions. Choose from a series of 40 brainstorm facilitation modules.

GFi Innovation Public Training Course

Gregg Fraley

It includes an overview of key frameworks ( Design Thinking, Agile, Lean, TRIZ, Synectics, Stage-Gate, CPS ) and their essential tools. In addition, it covers management mandates, project cycles, resourcing, idea management systems, idea generation, concept development, prototyping, and pitch presentations. More ideas, better ideas, and tools for amping and refining ideas. Innovation Intensive .

Colorado Innovation Training

Gregg Fraley

It’s a course for innovation project managers, consultants, intrapreneurs, and entrepreneurs who want to have more productive strategy, idea generation, and innovation action plans. If you’re with a non-profit you might find that this training is the perfect thing for creating better services and experiences for your support bases — and how about better ideas for fund-raising?

Mash-Ups for Innovation, a How To Guide

Gregg Fraley

If your looking for a quick way to jostle up fresh ideas, go with the simpler ones. It certainly doesn’t happen in most brainstorming sessions. Mash-Ups are a bigger idea than musical creations. Conceptual blending was brought to my attention by Michael Michalko in his fine book Creative Thinkering , but the idea of concept blending was first articulated by Arthur Koestler back in the 50’s. Beyond asking your mind for answers, how does one inspire new mashed-up ideas?

BRAINSTORM TRAINING: OnSite, Online, and On-the-Fly

Idea Champions

Do the people in your organization treat invitations to brainstorming sessions like jury duty summons? Do the ideas generated all-too-often underwhelm? Do people roll their eyes when the brainstorming is over, convinced that nothing new is going to materialize? If so, Idea Champions can help. For these special occasions, Idea Champions can co-facilitate with you.

Could Repeated Practice Reduce Creativity?

Michael Roberto

Brucks and associate professor of marketing Szu-chi Huang , regular brainstorming sessions are not likely to lead to an increase in unique ideas. People got worse at one type of idea generation, even as they thought they were getting better at it.”

Creativity: More Ideas Leads to Better Ideas

Michael Roberto

For years, design thinking advocates such as the practitioners at IDEO and instructors at the Stanford d.School have argued that creative problem-solving techniques should first focus on generating lots of ideas, while deferring judgement.

Why You Need to Defer Judgment During the Ideation Phase of a Brainstorming Session

Idea Champions

Big thanks to Val Vadeboncoeur, Idea Champions' Director of Training, for this timely article on the importance of deferring evaluation during the ideation phase of a brainstorming session. When Alex Osborn , co-founder of the advertising firm, BBD&O, first came up with the basic concept of brainstorming way back in the 1940's, he stressed that during idea generation "we should hold back criticism until the creative current has had every chance to flow."

Gregg Fraley - Untitled Article

Gregg Fraley

“Innovation Intensive, beyond Design Thinking” Public Course* With Master Trainer Gregg Fraley. Innovation Intensive, beyond Design Thinking is comprehensive in its approach and provides compelling methods, insights, tools, and stories from master trainer, Gregg Fraley. The focus is on the front-end-of-innovation, where challenges are identified, ideas are generated, refined, and pitched to management for further development and resourcing.