The 10 Commandments of Effective Brainstorming

Gregg Fraley

The Sins That Ruin Idea Generation. Redefine Brainstorming If You Want Results. . It’s okay to hate Brainstorming. ” Well, you bother because you need ideas. There have been many studies of brainstorming and articles written.

Idea Generation Process: The Various Approaches to Gathering & Implementing Employee Ideas

Qmarkets

Employee ideas are the backbone of any corporate innovation initiative, and therefore a strong idea generation process that can be scaled across your organization is key. This is where your employees will submit their ideas and kick off the innovation process.

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Innovation project or Innovation Capability?

Jeffrey Phillips

No, today I want to talk about the differences and problems when companies focus on innovation as a discrete project, versus what they really need, innovation as a competency or capability. Plus, innovation as a project demonstrates some investment in innovation but controls for cost and risk.

Idea Generation Process: The Various Approaches to Gathering & Implementing Employee Ideas

Qmarkets

Employee ideas are the backbone of any corporate innovation initiative, and therefore a strong idea generation process that can be scaled across your organization is key. This is where your employees will submit their ideas and kick off the innovation process.

What Are Some Brainstorming Tools Your Organization Can Use?

IdeaScale

Brainstorming is an important part of innovation. This initial process of gathering information often leads to idea generation. Regularly brainstorming directly contributes to how you innovate. Here is a list of tools your organization can use to facilitate idea creation.

80% Of Brainstorming Sessions Don’t Work

Gregg Fraley

80% Of Brainstorming Sessions Don’t Work. Seven Idea Generation Fails. Redefine Brainstorming and Get Better Results. I might be getting to old to hold back on saying this about ideation, aka idea generation, aka brainstorming. Based on my experience, about 80% of idea generation doesn’t work. As the drawing suggests, please, let’s redefine brainstorming. Brainstorming is all group work.

Seven Ways to Prepare for Effective Brainstorming

Gregg Fraley

Prepare, Then Brainstorm. Most brainstorming doesn’t work. The literature bashing brainstorming is extensive. Ideas are still needed to fill pipelines! I’m going to focus on one problem with brainstorming in this post: lack of preparation. There is not enough mental preparation done with participants before brainstorming/idea generation sessions. Fresh combinations of concepts are what creates breakthrough ideas.

Projects Are How Innovation Happens

Gregg Fraley

Projects, Projects, Projects. What’s quite simple about innovation is that projects are what make innovation real. Unless they are in the context of an actual project. Having beers and kicking ideas around are not innovation. Brainstorming sessions are not innovation. Idea Campaigns are not innovation. That thing is innovation projects. They can actually prevent innovation if they are not in the context of a project.

Seven Facilitation Fails

Gregg Fraley

Innovation projects are about a lot of meetings. Meetings about getting a project mandate, visioning, what to innovate, how to innovate, challenges to take on, jobs to do, experiences to create, research exploration, insights development, problem framing and problem reframing, project road-mapping, concept development, prototyping, pitches, strategy, check-ins, and all the variations.

Fast Company’s Brainstorming Fail

Gregg Fraley

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstormingBrainstorming is Dumb. The big picture the article misses is that brainstorming is not a single tool, it’s a system. They mention Osborn in the article but don’t accept his definition of brainstorming.

Creativity Is Where Innovation Starts

Gregg Fraley

Beyond real world projects, I’ve studied the literature, theory, frameworks, strategy, thinking tools, facilitation, assessments, research, project management, team dynamics, and even improvisation. It’s all useful, but you can drown trying to make it useful in projects. Deliberate, realized, built-into-projects, creativity. How can an idea be useful if it’s not in play? Build Innovation From The Ground Up. Creative Thinking Can Be Trained.

The One Question Innovation Culture Assessment

Gregg Fraley

Solving an innovation culture problem isn’t easy, but your solution had better include interesting, compelling, and fun, Projects. Projects are how cultures actually change. In the various types of innovation training that GFi (Gregg Fraley Innovation) does, it’s interesting that stop-action Improv scenes lead to amazingly effective brainstorming. Are You Having Fun? Innovation Should Be Fun, Joyful, and About Playing With Concepts.

Announcing Momentum Creative Problem Solving (MCPS)

Gregg Fraley

Accelerate the Momentum of Work and Life Projects With Focused Creativity. MCPS is a three-phase structured process of exploration, ideas, and action. CPS first started being used in the early 1950’s, created by the founder of brainstorming, Alex Osborn.

GFi Innovation — Fall Training Course Schedule

Gregg Fraley

This essential training for leaders and project managers provides answers, and from an industry thought leader. Innovation Intensive will help you improve the effectiveness of innovation projects. The course covers management mandates, project cycles, resourcing, idea management systems, idea generation tools, concept development, prototyping, and pitch presentations. Streamlined management of innovation projects.

Digital Technology MoshPit

Gregg Fraley

Discover Ideas for Long Term and Tactical Innovation Projects. Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). GFi is now offering a new version of MoshPit to discover ideas that exploit new digital technologies. Ideas for innovation projects emerge from the intensive sessions. This is not your Dad’s brainstorming.

To Innovate: Learn, Scaffold, Ideate

Gregg Fraley

Deliberately embracing learning — as part of the innovation process — can lead to better ideas and improved innovation results. Acquiring knowledge across many domains is about broad-based learning, and it’s often where big “I” innovation comes from.This allows creative combinations of ideas and concepts from one area — with ideas or concepts from another. Inventions and ideas are, essentially, new combinations of existing concepts.

Ten Things United Airlines Might Have Done

Gregg Fraley

Culture change doesn’t happen without a project. How United could change would be to organize an innovation project to improve that would involve every person in their organization. Also known as “CPS” having the tools to do effective brainstorming on the spot would have avoided this incident. United Airlines can’t afford Not to do an innovation project. They could have created a package that combines several of the above ideas.

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Different Ideas Emerge From Different Doing

Gregg Fraley

” “We don’t do idea generation well.” If you are relying on best practices, and not making an effort to go beyond them, you aren’t going to arrive at different or breakthrough ideas. You need to embrace Different, and also it’s cousins, Risk and New to enliven innovation projects. For example, instead of doing a classic brainstorm, or ideation, do a MoshPit.

Seven Innovation Fundamentals for Leaders

Gregg Fraley

Creativity, and creative ideas, are essential ingredients, and, without other fundamentals , like projects and implementation — great ideas are a waste of time. If you’re a leader, create the mandate , and get a diverse team organized to carry it out, in Projects. Someone needs a spark of superior inventive talent, or you won’t have the quality ideas you need to succeed. Encourage pitches, ask for ideas, take action, provide resources.

Economic Development Teams Need Innovation Training

Gregg Fraley

But in the spirit of an Economic Development “What If…” What If all those other Amazon bidders had put that same energy, and money, into doing innovation projects that are smaller in scale, but, new, different, and clever in their regions? What kind of innovation projects might they have done instead? What kind of projects might they do in the future instead of chasing the next Amazon-like grand slam homer?

Get More Creativity Now

Gregg Fraley

Learn How to Apply Creativity to All Your Projects. This leads to better ideas. So, you’ll be working on the right problems and make better decisions about what projects to take on. Get better at generating ideas. Learn how to brainstorm alone.

Accelerate Innovation — With Experiential Learning

Gregg Fraley

Sunni Brown , Dave Gray , Dan Roam, and yours truly all use experiential learning tools in innovation projects. They go straight to brainstorming without preparing minds, and that’s a big reason sessions fail. That improved understanding, directly applied to an innovation challenge, is how you get to a breakthrough idea. Insights gained inspire ideas to create something new. Sessions often fail to find breakthrough ideas.

12X More Ideas Than Brainstorming for Any Innovation Need, Any Time, and For Any Business

Innovate2Grow Experts

You will get an overview of how you can consistently generate at least 12 X more ideas than brainstorming for any need, at any time, in any kind of business. Quantum Idea Generation 2.0 Here is what is in this blog: You will confidently know that there is a powerful alternative to traditional brainstorming. Quantum Idea Generation 2.0 produces 12 times more ideas than brainstorming. Quantum Idea Generation 2.0

Brainstorming with an expert, Matt Nelson

Betterific

In this installment of “Brainstorming with an [innovation] expert” we invite Matt Nelson from Hyundai. In Matt’s explanation of “how an idea becomes a product” you’ll notice that idea generation is the fourth stage of the process. Because Betterific and our members focus exclusively on the idea generation and concept validation phase, it’s great to get some context and understand the greater picture.

In Defense of Brainstorming

Idea Champions

In the past few years I have noticed a curious trend in the media -- one I can no longer ignore -- and that is the appearance of seriously derisive articles about brainstorming by self-declared pundits and free lance writers. While the previous two quotes do have some degree of truth associated with them, likening a brainstorm session to a "crowd" is not only a poor choice of metaphors, it is patently untrue. or poorly facilitated brainstorming sessions don't work.

Empower Operational Employees to Innovate

Gregg Fraley

When asked to support innovation, or integrate new ideas from an innovation team, they resist — because they are being paid to execute, not experiment. The “ideas” become complaints. Then there is usually not enough communication about what is done with the few ideas that do have merit. Idea campaigns can work, but only if it’s done with a focused question, and, that focus is connected to a mandated project.

Facilitation Works Miracles

Gregg Fraley

The client started by saying he wanted to do a brainstorming session. It wasn’t brainstorming that was needed. As it turns out the session was really more about idea development and elaboration. Facilitation skills make a big difference in innovation projects.

Colorado Innovation Training

Gregg Fraley

Essentially this is intensive, hands-on workshop that trains people in innovation frameworks, and tools for strategy, ideation, research, and project management. It’s a course for innovation project managers, consultants, intrapreneurs, and entrepreneurs who want to have more productive strategy, idea generation, and innovation action plans. A brief post to make sure you know about the upcoming Denver, CO public course in Advanced Innovation Facilitation.

Get a Grip on Innovation — 10 Questions, 20 Minutes

Gregg Fraley

Make a list.Partially done projects, that is, things you haven’t put fully into play, but there is active development, a plan and a commitment to launch the project, do count. Were there any ideas or projects that seemed interesting but weren’t done due to perceived risk? Were there ideas or projects that seemed interesting but weren’t done due to lack of resources? Are there innovation projects underway? Projects.

Top 12 ideation techniques to brainstorm your way to new ideas

hackerearth

While producing new ideas might not be difficult considering how frequently ideas come and go, producing great ideas often requires some inspiration and implementing some scientifically proven techniques of ideation. It’s time to let go of conventional, boring idea generation tactics. How about trying some innovative and fun ideation techniques to generate better solutions and ideas? Brainstorming. The father of brainstorming, Alex F.

How to Get a Quantity and Quality of Ideas That You Will Never Get From Innovation Brainstorming.

Innovate2Grow Experts

This is the second in a series of four blogs on Quantum Idea Generation 2.0. First, it is about innovation in its broadest meaning – whenever you need ideas to make something that exists better and/or to develop something entirely new. Here is a brief review of Quantum Idea Generation 2.0. In the previous blog I covered: Quantum idea generation produces at least 12 times more ideas than brainstorming.

GFi Innovation Public Training Course

Gregg Fraley

It examines culture assessment, strategy, and on-going project management. In addition, it covers management mandates, project cycles, resourcing, idea management systems, idea generation, concept development, prototyping, and pitch presentations. Innovation team leaders and project managers learn what it takes to keep cycles spinning from year to year. More efficient management of innovation projects, including smarter team formation.

Innovation Training Under Utilized

Gregg Fraley

When I step into a room to facilitate a strategy, innovation, or idea generation session I usually find a great deal of energy. The research that says brainstorming doesn’t work studied groups with no training and no facilitator. Training the teams, having a skilled facilitator in-house, and frequent practice of divergent thinking are essential to effective idea generation sessions. Training Accelerates Innovation.

Mash-Ups for Innovation, a How To Guide

Gregg Fraley

If your looking for a quick way to jostle up fresh ideas, go with the simpler ones. It certainly doesn’t happen in most brainstorming sessions. Mash-Ups are a bigger idea than musical creations. Conceptual blending was brought to my attention by Michael Michalko in his fine book Creative Thinkering , but the idea of concept blending was first articulated by Arthur Koestler back in the 50’s. Beyond asking your mind for answers, how does one inspire new mashed-up ideas?

Welcome to The Gold Standard of Brainstorm Facilitation

Idea Champions

Here's what Idea Champions' clients have to say about the value they've received from engaging our brainstorm facilitation services. Through your brainstorm facilitation, we gained more than 100 original ideas of high quality. As a result of Idea Champions' efforts we have implemented more than 250 value-added Big Idea projects." -- Joe Belinsky, Professional Development Manager, Goodyear Rubber and Tire. High Velocity Brainstorming.

Why Innovation Teams Need Prioritization Frameworks

IdeaScale

A prioritization framework is a list of rules and processes for the team to come up with a prioritized sequence of ideas. A formal framework is one where the rules, criteria, and processes for generating ideas, assessing them, and determining their order have been explicitly defined.

Nominal Group Technique Training

InnovationTraining.org

Learn about this group problem-solving and solution generating approach. Teams that struggle to be productive and efficient in brainstorming and problem-solving sessions may be interested in the nominal group technique (NGT). Brainstorming templates.

Gregg Fraley - Untitled Article

Gregg Fraley

Comprehensive Immersion Course for: Innovation Project Managers, Teams, Executives, Facilitators. Send new project leaders, managers, facilitators, and essential innovation team members. The focus is on the front-end-of-innovation, where challenges are identified, ideas are generated, refined, and pitched to management for further development and resourcing. Typical Innovation Project Cycle (materials include a shell process). Managing innovation projects.

Brainwriting Template

InnovationTraining.org

6-3-5 Brainwriting is a group-structured brainstorming technique that is a highly collaborative way to generate as many ideas as possible in groups within a short period of time. They can also create three new ideas based on what has already been written down.

Naming Workshop

InnovationTraining.org

Create and choose the right name to define your idea, company, brand, product or service with a naming workshop. This begins with inspiration and empathy, continues with a brainstorming session, and ends with testing out the top name concepts with those we are designing the name for and with.

Is your company just performing “Innovation Theatre”?

Idea to Value

They will showcase large initiatives for gaining ideas and suggestions from across the organisation. They will point to their last brainstorming session and say how successful it was, how it produced hundreds of ideas (or at least post it notes). Having lots of ideas means nothing unless those ideas are executed. This builds frustration among all of the people who submitted ideas. But when you assess those projects, they are not innovative at all.

3 Dimensions of Innovation: the 23 Capabilities your company needs to succeed

Idea to Value

Most companies don’t understand that innovation isn’t just a single process that can be improved, but the result of capabilities existing within the company which enables ideas to be developed and scaled into solutions.

The Power of Stimulus To Inspire Breakthrough Innovation Solutions.

Innovate2Grow Experts

Stimulus is the second of the four Quantum Idea Generation 2.0 elements we utilize in a creative session to generate at least 12 X more ideas than brainstorming – and a quality of ideas you will never get from brainstorming. Here is a brief recap of Quantum Idea Generation 2.0 Quantum idea generation produces at least 12 times more ideas than brainstorming. The benefits of Quantum Idea Generation 2.0