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The 10 Commandments of Effective Brainstorming

Gregg Fraley

The Sins That Ruin Idea Generation. Redefine Brainstorming If You Want Results. . It’s okay to hate Brainstorming. ” Well, you bother because you need ideas. There have been many studies of brainstorming and articles written. Rarely does a casual brainstorm generate a breakthrough idea.

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Can creativity training really improve your creativity?

Idea to Value

Research into the effectiveness of creativity training There have now been hundreds of peer-reviewed studies into creativity training. This is similar to the work I do with clients and companies to understand the science of creativity.

Training 211
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3 Innovation Specialists Busting the Myth About Brainstorming

Innovation in Practice

When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? Once ideas have been generated, they are evaluated at a later stage, to see which are worth implementing.”.

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Innovation Training Under Utilized

Gregg Fraley

When I step into a room to facilitate a strategy, innovation, or idea generation session I usually find a great deal of energy. The research that says brainstorming doesn’t work studied groups with no training and no facilitator. Why then is corporate America so woefully undertrained in innovation fundamentals?