article thumbnail

Unleashing Creativity with Tracing Paper: A Hidden Gem in Innovation | Innovation Tool Review

Phil McKinney

It's a catalyst for ideation, a platform for brainstorming, and a canvas for creativity. Over the years, this humble roll of paper has been my constant companion, accompanying me on travels in my bus, sitting patiently by my desk, and even claiming a spot next to my favorite chair in our living room.

article thumbnail

The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brainstorming with Innovator Dan Pick

Betterific

” This is the first in our “Brainstorming with…” series. Dan is an ideator in the true sense of the word – he’s submitted hundreds of ideas, has participated in countless challenges and has won his fair share. MW: What do you when you’re not brainstorming on Betterific?

article thumbnail

BRAINSTORM TRAINING: OnSite, Online, and On-the-Fly

Idea Champions

Do the people in your organization treat invitations to brainstorming sessions like jury duty summons? Do people roll their eyes when the brainstorming is over, convinced that nothing new is going to materialize? Do the ideas generated all-too-often underwhelm? If so, Idea Champions can help.

article thumbnail

How to Run a Virtual Design Thinking Project with Remote Teams

InnovationTraining.org

Traditionally the practice of design thinking has involved bringing people together in a physical space to share their customer insights, brainstorm ideas with countless post-it notes, and work together to create prototype concepts of new solutions to then iterate and evolve with customer feedback. IDEATE: Generating Ideas & Prototyping.

article thumbnail

Interview with an Innovator: Dennis G Pitcock

Betterific

Dennis is not just an ideator and a brainstormer, but he’s an entrepreneur. See below to learn more about his startup, his hopes for Betterific and some inspiration when it comes to brainstorming on Betterific. Micha: What do you do when you’re not brainstorming on Betterific?

article thumbnail

Interview with Innovator Meia Geddes

Betterific

The first innovation competition we ever ran was with a startup looking to get into the travel space. Learn more about Meia below – she’s an author, loves to read, and sits still when she brainstorms! MW: What do you do when you’re not brainstorming on Betterific?