Remove Change Remove Competition Remove Marketing Remove Technology
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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Pace of Innovation – The Ultimate Competitive Advantage

Idea to Value

When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. You need the ability to adapt to change, and innovate, faster. It’s simple, really.

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Working together to shape innovation for meaningful change

Paul Hobcraft

Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.

Change 173
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Most corporations don’t understand how much change is created by innovation. 

Paul Hobcraft

Applying the three horizon framework to innovation and change. To explain the impacts of innovation and the change it creates, we’ll use an accepted framework ( the Three Horizons ) to consider the impact innovation has on change capabilities and business models. There’s little change required for external constituents.

Change 173
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Harnessing the Power: Navigating AI-Driven Rapid Change in Business Strategy

Leapfrogging

The Age of AI and Business Strategy Understanding AI-Driven Rapid Change In the current landscape, AI-driven technologies are reshaping industries at an unprecedented pace. Artificial Intelligence is not just a tool but a revolutionary force, catalyzing fundamental changes in how businesses operate, compete, and deliver value.

Strategy 100
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Unlocking Potential: How to Lead Culture Change for Greater Innovation and Business Growth

Leapfrogging

The Imperative of Culture Change Understanding the Stakes: Innovation and Business Growth Culture change within an organization is not just about altering the workplace environment; it is a strategic imperative. A culture that supports innovation can lead to increased market share, customer loyalty, and revenue growth.

Culture 130
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How AI Can Radically Change Your Business

In a time that's driven by the almost manic pace of technological advancement, adapting to change is a must for any business. That's why it is so important to be on top of the cutting edge solutions available in the market. Today, they come in the form of AI-based tools.

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The New Tech Toolbelt: Digital Twins, IoT, Cobots, & More

Speaker: Cory Skinner, Founder and CEO of FactR

From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them? Register now!

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.