BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. 3 Keys to Engaging Your Internal Brand Team.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

OCTOBER 4, 2016

I attended a presentation on cultivating a creative culture delivered by Michael Perman, formerly of Gap, at The Marketing Conference last week in San Francisco. ndspark, the sessions brought together thirty team members from The Gap in three-day “mini-TED conferences” to capitalize on creative diversity. Here Is Help!

Groups 91

Groups Creativity Conference eBook 91

BrainZooming

JANUARY 12, 2016

I first heard this song while looking for hero-themed songs for our Transformation conference. This song could loop forever, and it would be just fine as I think about what could any of us be. Related posts 26 Strategic Thinking Questions to Truly Understand Yourself Brainzooming – Mentee to Mentor R.E.M.

Video 40

Video Strategic Thinking Conference Creativity 40

BrainZooming

FEBRUARY 12, 2018

” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy: They want to keep everything on one Facebook page. “What am I missing?

Marketing 93

Marketing Strategy Strategy Conference 93

CMOE

APRIL 21, 2023

These changes include: User increase on education platforms. Empathize with the experience from their perspective to direct the design of the experience and make the most impactful changes. Here are some examples: A video conference platform like Zoom. It enables changes that set up staff members for success.

Training 52

Training Engagement How To LEAN 52

BrainZooming

JANUARY 23, 2019

Last fall, Emma and I saw Beth Comstock, the former vice chair of General Electric and head of its GE Business Innovations unit, keynote at the Inbound conference. While the conference featured stronger keynotes, these innovation strategy-focused quotes and action items from Beth Comstock resonated with me.

Strategy 58

Strategy Strategy Underperforming Technical Team Innovation 58

BrainZooming

NOVEMBER 4, 2016

I am taking over an organization and want to engage our employees more directly in culture change and moving forward. My sales force is stuck in old ways of selling, and I have to change how we do things. We can both teach and mentor them while delivering a strategy and implementation plan to bring the initiative to fruition.

Strategy 40

Strategy Strategy Underperforming Technical Team eBook 40

BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. And how do you REALLY know what factors are driving changes in expectations? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

NOVEMBER 4, 2015

I recorded a video for the Specialty Equipment Market Association (SEMA) that ties into my presentation at their conference on creative thinking skills and “Taking the NO Out of InNOvation.”. The answer to the question is to change the nature of the conversations you are having when you are working on the business.

Creative Thinking 40

Creative Thinking Creativity eBook Strategic Thinking 40

BrainZooming

JANUARY 24, 2017

I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference. Moore said he carries the seven organizational harmony principles with him on a card as a reminder.

Conference 40

Conference Collaboration Product Strategy Strategy 40

BrainZooming

FEBRUARY 5, 2016

In his final press conference as coach of the New York Giants, Tom Coughlin demonstrated what it looks like when someone is bigger than the job. I would encourage you, however, to watch the press conference video. In those situations, it seemed clear these coaches’ jobs were bigger than they are. – Mike Brown.

Strategy 40

Strategy Strategy Conference eBook 40

Leapfrogging

MARCH 15, 2024

To survive and thrive, it’s critical that you recognize the signs of disruption and understand the necessity of adapting to these changes. For insights on staying ahead of the curve, consider exploring creating business strategy in a world of AI-driven rapid change.

Disruption 100

Disruption Strategy Strategy Underperforming Technical Team 100

BrainZooming

SEPTEMBER 29, 2017

We participated in conferences and client discussions recently where Amazon and its aspirations were an overwhelming focus. One conference presenter this summer shared the sizable list of Amazon innovation failures. We share suggestions on: Using your organization’s core purpose to shape decisions when things are changing.

Strategy 73

Strategy Strategy Conference Marketing 73

BrainZooming

JULY 25, 2017

The conference theme is building resilience and joy in uncertain times. The message will once again be similar: carrying out your mission when times are changing in ways you have not previously experienced. We share suggestions on: Using your organization’s core purpose to shape decisions when things are changing.

Leadership 43

Leadership Creative Thinking eBook Creativity 43

BrainZooming

OCTOBER 26, 2015

People paid money to see you lead a workshop at a conference. It might be a boss that recruited and hired you for a new job. Someone may have given you a reference in a business or social situation. In each case, another person put himself or herself on the line indicating they prefer YOU. That’s a HUGE thing.

Strategy 40

Strategy Strategy eBook Conference 40

BrainZooming

AUGUST 31, 2015

The whole week’s professional growth plan could be dedicated to: Participating in days full of multiple webinars as a way to create a personal virtual conference program. The Fifth Day of Life-Changing Gifts – Creating Ridiculous Growth Opportunities. How might I spend a dedicated week getting smarter?

eBook 40

eBook Video Conference Strategy 40

BrainZooming

OCTOBER 21, 2015

This year, however, I think is going to be the last one. I’ve been realizing how much I’ve changed since living the corporate life full time. You can tell how good a conference is by how many blog posts it inspires on the way home. A lot changes at your old corporate home, but a lot seems to stay the same.

Learning 40

Learning eBook Conference Creativity 40

Adam Hartung

FEBRUARY 24, 2016

This was the telltale sign of a retailer that had focused on beating up its suppliers for years, cutting them out of almost all margin, without thinking about how it might need to change its business model to grow as competitors chopped up its traditional marketplace.

Trends 36

Trends Competition Company Conference 36

BrainZooming

AUGUST 29, 2016

In late September 2016, I’ll be co-presenting and hanging out with Whip-Smart Wordsmith, Emma Alvarez Gibson , at the Social Media Strategies Summit and Marketing Conference in San Francisco. We tackle: Whether facts or emotional appeals are ideal to challenge fear of innovation-driven change. San Francisco and the SMS Summit.

Collaboration 68

Collaboration Meeting eBook Strategy 68