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How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Creativity in Business – 48 Creative Appreciation Ideas

BrainZooming

Cheerleading for creativity in business isn’t difficult. Yet, you see people, departments, and organizations where overtly expressing creative appreciation doesn’t happen naturally – or happen at all. It could be nobody realized it is good business and good manners to appreciate creativity in business. Maybe it never occurred to anyone that celebrating creativity in business inspires creativity in others and leads to more ideas.

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Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges

BrainZooming

Sometimes creative thinking challenges come from inside your own head. In many organizations, however, substantial creative thinking challenges come from leaders and cultures that may say they want new thinking, but seem to do everything they can to scuttle creativity. Do you work in one of those types of organizations that says one thing and supports another where creativity is concerned? Organizational Creative Thinking Challenges.

Organizational Change – 15 Articles for Unfreezing a Team

BrainZooming

mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. One reason for asking the question is to identify organizational change topics we can address here. The clarity and directness of this strategic challenge prompted me to assemble this list of organizational change articles focused on these three areas. Creating Organizational Change and Change Management – 4 Strategy Options.

Creative Thinking Activities – 3 Questions to Stop Squandering Diversity

BrainZooming

Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. For example, at one of our client creative thinking workshops there wasn’t any of diversity to spare. So how did the participants sit in the large room for the creative thinking activities? 3 Questions to Stop Squandering Diversity in Creative Thinking Activities.

Unleash Your Visual Superpower!

Boxes and Arrows

In-house designers often have to advocate for design priorities versus new features or technical change. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. At a certain point, clients stop listening to the strategy—they just want to get to the pictures.

7 Strategic Thinking Questions When Things Aren’t Working

BrainZooming

While I didn’t start with a formal group of questions, here are seven strategic thinking questions that helped me quickly identify potential changes to the plan and settle on the best possibilities: Is there something that IS working that I can work with more? When you have solid planning (maybe even over-planning), good strategic thinking questions to identify ways to adapt, and an appreciation for flexibility, unexpected events become a wonderful opportunity for learning and developing.

Strategic Planning – 3 Surprising Ways Online Collaboration Works

BrainZooming

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always.

Strategic Thinking Exercises – 11 Things Running through a Facilitator’s Head

BrainZooming

We facilitated a two-day innovation strategy workshop for an industrial company. The company wants to make significant changes to a major production process. During the innovation strategy discussions, we addressed the production process changes from five different perspectives. In each of the five mini-innovation strategy workshops, we had a group of core team members, plus people familiar with each perspective.

Strategic Thinking – 6 Ideas to Put a List in Order

BrainZooming

With those changes, we turned the previous work into a platform to both describe the new initiative and help brainstorm ideas for what new, future programs they could introduce to support it. They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Actively engage stakeholders in strategy AND implementation success.

Abruptly Halting the Cluster F%@k of Business Meetings

BrainZooming

You know, this week doesn’t have to be as unproductive as last week, what with business meetings going nowhere along with wasting time, positive energy, and any hope of creativity. The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. In short they need strategic thinkers who can develop strategy and turn it into results.

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is why weeks such as the last one are so rewarding and filled with learning.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

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12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). All the Strategy Roles You Need.

10 Project Planning Questions for Launching New Programs

BrainZooming

What is the business strategy behind launching this new program? What implementation steps are set, and which are still open to change? Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

5 Employee Engagement Ideas When Turnover Is High

BrainZooming

Have them share suggestions for things they would experiment with, change, or definitely keep as is. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

From “webmaster” to “information architect” to “interaction designer” to “UX designer,” we have always been able to adapt what we do in response to changing needs. The reliable way, therefore, to see what designers do is to analyze what they are busy doing, not the titles they hold at slow-to-change enterprises. That is quite far away from the usual (and unfair) stereotype of the designer as the introverted creative type slaving away alone on a computer or in a studio.

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? This allows for quick changes.

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