How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Creativity in Business – 48 Creative Appreciation Ideas

BrainZooming

Cheerleading for creativity in business isn’t difficult. Yet, you see people, departments, and organizations where overtly expressing creative appreciation doesn’t happen naturally – or happen at all. It could be nobody realized it is good business and good manners to appreciate creativity in business. Maybe it never occurred to anyone that celebrating creativity in business inspires creativity in others and leads to more ideas.

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Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges

BrainZooming

Sometimes creative thinking challenges come from inside your own head. In many organizations, however, substantial creative thinking challenges come from leaders and cultures that may say they want new thinking, but seem to do everything they can to scuttle creativity. Do you work in one of those types of organizations that says one thing and supports another where creativity is concerned? Organizational Creative Thinking Challenges.

Organizational Change – 15 Articles for Unfreezing a Team

BrainZooming

mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. One reason for asking the question is to identify organizational change topics we can address here. The clarity and directness of this strategic challenge prompted me to assemble this list of organizational change articles focused on these three areas. Creating Organizational Change and Change Management – 4 Strategy Options.

Creative Thinking Activities – 3 Questions to Stop Squandering Diversity

BrainZooming

Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. For example, at one of our client creative thinking workshops there wasn’t any of diversity to spare. So how did the participants sit in the large room for the creative thinking activities? 3 Questions to Stop Squandering Diversity in Creative Thinking Activities.

Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! In many companies, the list of items on the SWOT analysis does not change all that much from one year to the next. Are you up for changing that?

11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!

BrainZooming

That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. If you’ve been frustrated in your efforts to challenge the strategic planning status quo, we have good news: There’s hope, and you can change all the bad things about how a boring strategic planning process ! Do your organization’s strategic planning meetings turn into annual snoozefests ?

Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal

BrainZooming

I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. You need to reduce what your brand delivers, but still put sizzle into your product so consumers think it is an attractive option. Diet Coke Strategy: Translating small to sip-sized. From the Brainzooming Product Branding Lab.

Strategic Planning Exercises – 6 Ways to Organize Lists of Ideas

BrainZooming

With those changes, we turned the previous work into a platform to both describe the new initiative and help brainstorm ideas for what new, future programs they could introduce to support it. They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategic Planning – 3 Surprising Ways Online Collaboration Works

BrainZooming

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always.

Strategic Thinking Exercises – 11 Things Running through a Facilitator’s Head

BrainZooming

We facilitated a two-day innovation strategy workshop for an industrial company. The company wants to make significant changes to a major production process. During the innovation strategy discussions, we addressed the production process changes from five different perspectives. In each of the five mini-innovation strategy workshops, we had a group of core team members, plus people familiar with each perspective.

Strategic Thinking – 6 Ideas to Put a List in Order

BrainZooming

With those changes, we turned the previous work into a platform to both describe the new initiative and help brainstorm ideas for what new, future programs they could introduce to support it. They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Abruptly Halting the Cluster F%@k of Business Meetings

BrainZooming

You know, this week doesn’t have to be as unproductive as last week, what with business meetings going nowhere along with wasting time, positive energy, and any hope of creativity. The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. In short they need strategic thinkers who can develop strategy and turn it into results.

How to Develop Your Idea to Become the Next Big Thing Using Kanban System?

IdeaScale

The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. It allowed more accurate inventory tracking and much better reproduction strategies.

System 100

A 5-Level Collaboration Strategy Approach

BrainZooming

We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is a huge change, and opens the door to some radically different future workshops.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

eBook 45

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

eBook 48

12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). Four Must-Know Ways to Read a Strategy Document.

Unleash Your Visual Superpower!

Boxes and Arrows

In-house designers often have to advocate for design priorities versus new features or technical change. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? Imagine getting two ideas for a new product.

10 Project Planning Questions for Launching New Programs

BrainZooming

What is the business strategy behind launching this new program? What implementation steps are set, and which are still open to change? Creating Strategic Impact” Senior executives are looking for employees who are strong collaborators and communicators while being creative and flexible. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

5 Employee Engagement Ideas When Turnover Is High

BrainZooming

Have them share suggestions for things they would experiment with, change, or definitely keep as is. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Communication Insights Performance Strategic Thinking Strategy Tools creating strategic impact strategic conversations

Ideation: Anatomy of a New Product Idea

Taivara

Ideation: Anatomy of a New Product Idea. Getting New Product Ideas Flowing. If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Storming New Product Ideas. We are creatures of habit and our resistance to change is significant.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

From “webmaster” to “information architect” to “interaction designer” to “UX designer,” we have always been able to adapt what we do in response to changing needs. The reliable way, therefore, to see what designers do is to analyze what they are busy doing, not the titles they hold at slow-to-change enterprises. That is quite far away from the usual (and unfair) stereotype of the designer as the introverted creative type slaving away alone on a computer or in a studio.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. They get to market faster by acquiring ready-made and tested products.

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? This allows for quick changes.

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