Changing corporate culture to encourage more innovation
RTI Innovation Advisors
MARCH 23, 2018
I've written and spoken about the importance of corporate culture and its impact on innovation over the last 15 years or so. Heck, one of the underlying issues I address in my book Relentless Innovation (shameless plug) is the overwhelming challenge that corporate culture presents to an innovation team. I've argued that corporate culture, more than any other issue, is the biggest barrier to sustained innovation. How do we make our cultures more receptive to innovation?