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Navigating Digital Transformation: IBM Engineering Integration Hub Catalyzes Data-Driven Success

Planview

The journey towards digital transformation is inherently complex, often surpassing the intricacies of conventional change initiatives. IBM Engineering Integration Hub provides the depth of end-to-end data and insights enterprises need to transform their business and accelerate targeted outcomes.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

Turning Reverse Engineering of Business Goals into Strategies. A lot of learning can come from reverse-engineering many things. In business it can be a creative process on how to bring about new change, and innovation. Tech Backstage interviewed Jason Jepson to learn more about reverse engineering. Reverse-Engineering.

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Can you really engineer an open culture?

HYPE Innovation

The idea that an open culture can be engineered or that cultural change can be outsourced is tempting. So tempting, in fact, that many organizations – large and small, for and not for profit – will at one point find themselves (mis)spending a great deal of time, resources and emotions on trying to make it, break it or maintain it.

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Brunner’s Search Engine Marketing Team Earns Prestigious Google Ads Search Professional Certification

Brunner

Search engine marketing is an important — and highly effective — piece of the marketing mix for many companies, including plenty of Brunner clients. Paid search, also known as SEM, can be very complex and changes constantly. But with the new Google Ads Search Professional Certification, the landscape has changed dramatically.

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Achieve Manufacturing Digital Transformation

Survival of the fittest is linked not to size or strength, but to the ability to change, adapt, and seize opportunities. Smart manufacturing represents roughly 27% of the average annual digital transformation budget for engineering-oriented manufacturers. To perform this effectively, smart manufacturing is key.

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A Force for Good: Meet Value Engineering & RFXIS Director Paula Lina

Planview

Paula is Planview’s Director of Value Engineering & RFXIS and leads the Force for Good initiative. What is Director of Value Engineering & RFXIS? In Value Engineering, I help customers and prospects see the value Planview can bring to their businesses. Let’s get to know Paula Lina. My team has two components.

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We Must Break Free of the Engineering Mindset

Innovation Excellence

GUEST POST from Greg Satell In 2014, when Silicon Valley was still largely seen as purely a force for good, George Packer wrote in The New Yorker how tech entrepreneurs tended to see politics through the lens of an engineering … Continue reading →

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Data is the fuel that powers your ABM engine. ZoomInfo’s MarketingOS changes all that. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. And yet only 43% of marketers are completely satisfied with the quality of their data.

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Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

increase isn't worth the engineering time we're spending! At the very least, they need to be able to see the impact of a change in retention rates to their user growth. Sometimes that 0.1%

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

When STEAM (science, technology, engineering, arts, mathematics) students can be directly engaged in contributing to the creation of smart, circular-city outcomes? Can this new class of media technologies help tell powerful new climate change solutions stories and effect transformational change?

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.