Remove Change Remove Entrepreneurship Remove Marketing Remove Product Development
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Unique Ways Successful Startups are Changing the Corporate Innovation Landscape

Idea to Value

The corporate landscape is changing drastically, and for a corporate brand to stay relevant, they must innovate in order to change with the market. Innovative entrepreneurship has taken organizational innovation to the doorstep of many corporates by facilitating the understanding of its benefits.

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An innovation framework that offers a formula for sustainable advantage

Paul Hobcraft

The extent of market advantage (posses distinctive advantage) to be achieved or believed needed. The magnitude of change capacity required through innovation. The use of Business Model innovation to change the proposition. Entrepreneurship facilitates generative-learning activities as the focus.


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Nii Lokko

Innovation 360 Group

He is also a participant in various entrepreneurial ventures within the Fintech and Venture Capital spaces, with particular interest in emerging market nation transformation through leapfrog technologies. Areas of Expertise: Concept Development & Business Planning. Product Development & Deployment.

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Upskilling to drive growth in the new economy


It seems that, for me, reinvention became a really useful and rewarding habit, especially as it forced me to upskill, to successfully and continuously adapt to the constant barrage of changes over my past thirty years in business. Higher cognitive skills. New ways of working together.

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Innovation & Growth Leadership Summit Speakers


He comes from a background in food and agriculture entrepreneurship, which most recently includes co-founding a company that uses insects to upcycle food waste into animal feed. Karen Stanton , Global Marketing & Branding Director at International Flavors & Fragrances. Expertise in startups and multinational environments.

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Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

Paul initially wrote the book as a reaction to the change in teaching environment caused by Covid 19. The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) price per unit

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Our 7 Podcast Recommendations about Innovation and Entrepreneurial Spirit

The BMI Lab Blog

Researchers Michael Leatherbee and Riitta Katila recently published a paper in the Strategic Entrepreneurship Journal that shows how and why lean startup’s emphasis on “customer discovery” (directly testing business hypotheses with potential customers during product development) does help teams converge on business ideas.