Christensen Institute

OCTOBER 5, 2023

In this piece, we’ll explore one of the two types of disruption: new market disruptions and, consequently, market-creating innovations (MCIs)— the specific spark that births a new market structure. When fully harnessed, new markets fueled by MCIs can lift an entire nation out of poverty. Nations are built from markets.

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Tips Marketing Disruption Competition 111

Leapfrogging

APRIL 3, 2024

The Imperative of Culture Change Understanding the Stakes: Innovation and Business Growth Culture change within an organization is not just about altering the workplace environment; it is a strategic imperative. A culture that supports innovation can lead to increased market share, customer loyalty, and revenue growth.

Culture 130

Culture Change How To Agile 130

Leapfrogging

APRIL 3, 2024

As you lead culture change for greater innovation & business growth , you will notice a surge in novel ideas and solutions that can propel your company forward. A culture primed for agility and resilience is better equipped to respond to market shifts and challenges, positioning your organization for sustained success.

Culture 100

Culture Change Management Agile 100

Qmarkets

APRIL 17, 2024

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

Industry 40

Industry Marketing Software Review Technical Review 40

Leapfrogging

APRIL 3, 2024

A culture that embraces change and is open to new ideas will naturally drive innovation, leading to greater business growth and the development of competitive advantages. A culture that is flexible and adaptive to change will enable your organization to navigate challenges and capitalize on opportunities more effectively.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Culture Change 100

Christensen Institute

JUNE 13, 2023

For example, today, in our world of superabundance, fewer than 7% of the global population lives on more than $50 a day, or $18,250 annually. At the Christensen Institute, we espouse the virtues of market-creating innovations. Javier Lozano’s market-creating innovation targeted these people. But it can.

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Marketing Innovation Entrepreneurship Examples 122

Brunner

MARCH 24, 2023

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

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Marketing Groups Report Conference 95

Jeffrey Phillips

MAY 24, 2021

The slightly more interesting news is that consumer expectations and demands have changed during the pandemic, and you cannot expect that consumers have all the same wants and needs, or that they place the same emphasis or priority on the needs they had in the past. For others, it changed focus and priority.

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Change Survey Marketing Design Thinking 269

Christensen Institute

JUNE 15, 2023

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Marketing 118

Marketing Innovation Groups Strategy 118

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 52

Marketing Artificial Inteligence Meeting Video 52

IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213

Industry Change How To Marketing 213

PlanBox Innovation

OCTOBER 19, 2023

Let’s dive into the pivotal advantages of integrating avatars into your innovation strategy, supplemented by three fun examples illustrating how avatars can be leveraged: Flattening The Hierarchical Landscape Avatars push ranks to the sidelines, spotlighting ideas instead. I help organizations build a sustainable culture of innovation.

Strategy 93

Strategy Strategy Change Guidelines 93

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

Daniel Burrus

JUNE 30, 2021

Part of that process has largely to do with understanding the difference between transformation and change, both from a disruption standpoint and from the angle at which an organization disrupts from. What Does the Term ‘Change’ Mean? Change is a common term. In effect, change is different, but somehow the same.

Change 120

Change Trends Disruption Industry 120

TechEmpower Innovation

JULY 24, 2023

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you be taking this to market? What are some examples of similar brands? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market?

Technical Review 312

Technical Review Fractional CTO CTO Innovation 312

Christensen Institute

MARCH 22, 2022

For example, the collective wealth of the top 5 billionaires in the United States grew by 70% in 2021 while close to 150 million (9.1% As history has shown, real, lasting change often takes time—time many citizens can’t afford. Market-creating innovations have two powerful effects on combating inequality. Click To Tweet.

Marketing 98

Marketing Policies Innovation System 98

Yet2

FEBRUARY 7, 2024

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. Regulatory changes in China around Class I and Class II medical devices required brands to re-examine where their products were placed from a regulatory standpoint.

Big Data 59

Big Data Data Technical Review Marketing 59

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

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ChatGPT Artificial Inteligence Marketing Tools 80

Daniel Burrus

JULY 27, 2022

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

Marketing 69

Marketing Trends Technical Review Industry 69

Paul Hobcraft

JUNE 22, 2021

We are in a period of (great) change. Within business, the present crisis offers a chance to make significant changes to how we operate in the future. However, I am not sure many of you feel the same; it seems disruption is in everything we need to undertake in what is coming towards us in change.

Collaboration 148

Collaboration Learning Change Industry 148

The Human Factor

NOVEMBER 16, 2020

Have you ever noticed that all the best marketing tactics are the least expected? . In this post, we take a look at some of the best marketing tactics and why they’re often so unexpected. Oh, how times change! Persona-Based eBook Marketing. MagnetStreet basketball schedule magnets are a good example of this in practice.

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Examples Marketing eBook Company 36

Board of Innovation

JUNE 5, 2022

Digital transformation examples How do you structure a digital transformation process, who needs to be involved, where to start? Below there is a list of pilot case & examples that are part of larger digital transformation initiatives. 2 Reasons: to accelerate the market and to make their technology the standard.

Examples 52

Examples Technical Support Software Learning 52

Leapfrogging

APRIL 3, 2024

A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively. For strategies on leading this change, delve into lead culture change for greater innovation & business growth and develop executive leadership to drive organizational culture change.

Agile 130

Agile Culture Underperforming Technical Team Leadership 130

Brunner

OCTOBER 6, 2023

And what is motivating me still today to stay on top of this cutting-edge changing tech world we live in today? After all, it drove me back to school to get my MBA in marketing. I think the root of it was my desire to use technology to solve business problems, and in particular, marketing and sales problems.

Technical Review 52

Technical Review Marketing Software Review Artificial Inteligence 52

IdeaScale

FEBRUARY 5, 2019

Times have changed. In layman terms, not only is the goal something that creates a positive change in society, but it is about how you achieve the goal too. Take Patagonia as an example. Change Your Corporate Mission. All the leading companies are now in the process of changing their corporate mission.

Social Innovation 245

Social Innovation Underperforming Technical Team Change Innovation 245

Paul Hobcraft

JUNE 22, 2021

We are in a period of (great) change. Within business, the present crisis offers a chance to make significant changes to how we operate in the future. However, I am not sure many of you feel the same; it seems disruption is in everything we need to undertake in what is coming towards us in change.

Collaboration 130

Collaboration Learning Change Industry 130

Paul Hobcraft

JUNE 22, 2021

We are in a period of (great) change. Within business, the present crisis offers a chance to make significant changes to how we operate in the future. However, I am not sure many of you feel the same; it seems disruption is in everything we need to undertake in what is coming towards us in change.

Collaboration 130

Collaboration Learning Change Industry 130

Leapfrogging

JUNE 3, 2020

If you work with consultants or have your own consultancy, take note: Things are changing, fast. But with the dramatic overnight changes in work and society caused by the coronavirus crisis, the disruptive transformation of the consulting industry will only accelerate. Consulting is a $250 billion behemoth global market.

Software Review 130

Software Review Change Technical Review Disruption 130

Idea to Value

MARCH 25, 2019

The corporate landscape is changing drastically, and for a corporate brand to stay relevant, they must innovate in order to change with the market. As such, MVP is a way startups are changing the corporate innovation landscape. Ways in which startups can change corporate innovation.

Change 180

Change Underperforming Technical Team Technical Review Innovation 180

Daniel Burrus

DECEMBER 15, 2021

Change Is Uncomfortable. Change may be the only constant in our lives, but that doesn’t mean we are happy about it! Change is possible, often unpredictable, and when it is unpredictable, it is uncomfortable. Every human being, both working adults and young children, experiences change every day. Change Is Disruptive.

Change 70

Change Disruption Trends Industry 70

Christensen Institute

APRIL 26, 2022

In managing the operations directly ourselves… we went from an asset-light backend distribution software platform to this market-facing platform that was out there delivering goods directly to shops themselves.”. The post Why e-commerce companies in growth markets should learn this innovation theory appeared first on Christensen Institute.

Marketing 98

Marketing Company Learning System 98

Daniel Burrus

OCTOBER 12, 2022

There are two mindsets surrounding the concepts of transformation and change. First, there is fear that comes with transformation and change. This is where the concepts of transformation and change seem so insurmountable that we accept them passively. The Differences Between Transformation and Change.

Change 73

Change Trends Disruption Industry 73

Jeffrey Phillips

APRIL 30, 2018

You've heard it before - the pace of change is accelerating. Change is real, and change is accelerating. Whether we are talking about change in your global markets, in your industry or in your customer base, change is everywhere. The real question isn't: should we change? And so on and so on.

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Change Agile Industry Marketing 113

Business and Tech

JUNE 21, 2023

Here are three things small business owners can do now to navigate the changing economic landscape: 1. Clarity around the assumptions you made that didn’t work out gives you a great place to start in order to adapt your business plan to changing market conditions.

Comparison 219

Comparison Project Analysis Marketing 219

Christensen Institute

AUGUST 1, 2022

In our recently published paper titled Leveraging Market-Creating Innovations to Solve Brazil’s Education Paradox , we describe how Brazil currently spends more money on education than its Latin American peers, however much of the outcome of its education system is subpar to theirs in comparison. Thankfully there is hope.

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Marketing Course System Innovation 97