How to Influence People and Drive Change
JUNE 29, 2019
What can you learn about change from Baker’s Four Strategies of Influence? Are you using the right persuasion tactics to influence the people you engage with? Whether you are trying to drive engagement within your team, make a business case to your boss, or sell a product or service to a customer, the methods that you use to influence decision makers should be tailored to the situation and the individual you are speaking with.