Paul Hobcraft

NOVEMBER 18, 2018

We do need to make some real changes. So we make a resolution to change something to improve on this constant catch up state we find ourselves in. Often our innovation activities face the same dilemma. Innovation needs time, it needs evolution and resolution but also speeding up. The need for innovation results has sped up considerably. Leans slows down and becomes increasingly burdened by fat being layered on, further down the innovation execution process.

Innovation Processes 197

Innovation Processes LEAN Innovation Agile 197

Paul Hobcraft

MARCH 23, 2020

A fact none of us can ignore is the planet, our world is undergoing significant change, and this is so much human-made. Our energy sources need radically changing to building our future on clean energy, generated by fossil-free energy sources.

Innovation Processes 218

Innovation Processes Innovation System Engagement 218

Paul Hobcraft

JULY 30, 2020

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

Marketing 229

Marketing System Engagement Resources 229

Paul Hobcraft

APRIL 27, 2017

Digital technologies are beginning to have a real impact on the methods, approaches, and rates of our innovation outputs. This ‘knowledge is becoming out of date before we can learn from it and sometimes highly dangerous to follow or believe in some rapidly changing times. We need to get closer to ‘real-time’ This reliance on rapidly out-of-date understanding cannot be the basis for any justifications for high-stake bets when it comes to innovation.

Technology 159

Technology Change Agile Innovation Processes 159

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IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing. Digital marketing is dominated by the duopoly of Google and Facebook, who receive 57% of digital marketing ad spending in the US.

Industry 213

Industry Change How To Marketing 213

Paul Hobcraft

AUGUST 4, 2017

So, the marketing of Design Thinking kicks in, looking to capitalize and add a real momentum. It quickly became simply sold as a process, just like Six Sigma, it became limited by those jumping on the latest concept not being true design thinkers, apart from attending a short course or two. It suddenly gets broken down so it can be repeatable, a step-by-step process. Then we get the “let’s systematize this” into a familiar , easy to use and follow process.

Design Thinking 219

Design Thinking Design Engagement Creativity 219

Innovation in Practice

DECEMBER 7, 2015

Delivery via drones, real-time data insight into your operations, transformation of your business models— what will 2016 bring for your innovation practice? For innovators working within the confines of large enterprises, the possibilities for transformation, especially with mobile and digital products, are endless. Many innovators take on a project without a plan to measure and revise the return on investment projection (and course-correct) as the product evolves.

Innovation Processes 40

Innovation Processes Data Project System 40

eZassi

OCTOBER 14, 2021

As a gentle reminder, the definition of acceleration is a change in velocity over time. External innovation groups seldom receive adequate internal resourcing to effectively drive enough innovation initiatives to be sustainable. The post Accelerate Innovation?

Change 52

Change Resources Ideation Groups 52

Open Innovation

DECEMBER 16, 2022

The Forbes Magazine website listed the top models of corporate innovation; open innovation was first on their list. The article went on to describe open innovation. The open innovation model emphasizes collaboration and partnerships with external stakeholders such as customers, suppliers, and even competitors. This model recognizes that innovation can come from anywhere and encourages organizations to tap into external sources of knowledge and expertise.

Technology 40

Technology Open Innovation Marketing Innovation 40

InnovationManagement

MAY 15, 2019

Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. The post Digital Factory of the Incumbent: Software of the Mind appeared first on Innovation Management.

Software 77

Software Technology Change Report 77

Qmarkets

JULY 8, 2017

Acquiring a company is a common way to stay relevant in a quickly changing business world. There are many different types of innovation. Some are internal ( involving employees , incremental innovation , etc.), and some are external ( involving customers , open innovation , etc.). Boost Innovation Outreach by Adding Tech Scouting to your Internal Innovation Process.

Innovation Processes 40

Innovation Processes Data Comparison Company 40

Qmarkets

APRIL 24, 2017

Acquiring a company is a common way to stay relevant in a quickly changing business world. There are many different types of innovation. Some are internal ( involving employees , incremental innovation , etc.), and some are external ( involving customers , open innovation , etc.). Boost Innovation Outreach by Adding Tech Scouting to your Internal Innovation Process.

Innovation Processes 40

Innovation Processes Data Comparison Company 40

Paul Hobcraft

AUGUST 20, 2015

Erosion is everywhere, it just seems inevitable, we somehow get caught up in the process of time and our organizations seem to ‘freeze’ before our eyes, then simply age. They become fixed, rigid and locked into their established ways, not adapting to the changes occurring around them. If we can’t adapt to changing times, we simply struggle to survive, that is the growing reality operating in today’s environment.

Change 100

Change Engagement LEAN Survey 100

Innovation Excellence

APRIL 10, 2017

For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain to.

Marketing 60

Marketing Innovation Change Culture 60

Innovation Excellence

SEPTEMBER 5, 2017

So many organizations set out to innovate, but lose their way close to the finish line. Change Creativity culture Innovation Processes & Tools Strategy define innovation experience Experiment grow into innovation new market insights Obstacles Southern Growth Studio sustainable competitive advantage TimingAll of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene. What happened?

Collaboration 49

Collaboration Innovation Competition Innovation Processes 49

Innovation Excellence

JULY 12, 2016

This presentation from the Chief Innovation Officer Summit in NYC is focused on a new approach to data analytics that takes it out of the proverbial lab and makes it actionable for the boardroom. Continue reading → Innovation Processes & Tools Research Science Technology Video Big Data Data Analytics managing change Market Analysis marketing new product development NPD Trends

Big Data 40

Big Data Data Analysis Product Development 40

Innovation 360 Group

SEPTEMBER 21, 2018

The challenge lies in capturing, organizing, and testing ideas to bring new innovations to market fast enough to realise value. . The chaotic process of creativity is difficult to predict, yet is often the essential fuel for new idea generators. While organizations have an ability to gather ideas, many still struggle with the remaining phases of the innovation process. Because of the frustration and confusion, people tend to skip this part of the process.

Groups 40

Groups Innovation Marketing Analysis 40

Wazoku

APRIL 27, 2017

Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant? Innovation is everywhere. Speak to any brand and they will be looking to innovate, have innovation as part of an overall strategy or be looking at ways to weave innovative thinking into their business. Innovation does not equal technology. “It

Marketing 40

Marketing Technology Entrepreneurship Competition 40

IdeaScale

MARCH 27, 2019

Process innovation is perhaps the “classic” form of innovation. Finding a better way of accomplishing necessary business tasks is low-risk, can lead to other types of innovations, and helps companies maintain and sharpen their competitive edge. Processes must evolve with changes in markets and technologies. Process innovation ensures that it does so effectively. Ideally, process innovation should be built into the company DNA.

Competition 113

Competition Brainstorming System Software 113

Qmarkets

FEBRUARY 24, 2018

As an enterprise scales and its culture solidifies, it becomes increasingly challenging for innovation and creativity to flourish. At the heart of it all is innovation, a way of doing things differently to achieve a company’s vision while staying ahead of the competition. While it’s clear that innovation is the lifeblood of any business, what remains uncertain is how leaders are supposed to achieve it. Hackathons like Project WOW significantly speed up that process.

Change 49

Change Agile Brainstorming Culture 49

Open Innovation

DECEMBER 27, 2022

The CairoScene website reported that Fintech Galaxy, an open innovation platform based in the UAE, has been disrupting the region’s financial landscape since it was founded in 2018. With the goal of democratizing financial services, Fintech Galaxy’s open application programming interface (API) infrastructure provides integration between fintech startups and financial institutions, encouraging banks to keep up with change and adapt to international market trends in the region.

Trends 40

Trends Report Disruption Marketing 40

Qmarkets

DECEMBER 4, 2019

These new technologies lead to innovations, often creating new markets and value markets that can impact the established leaders in the industry. Financial organizations of all shapes and sizes are being disrupted by small, agile, innovative and technology-oriented companies which offer convenient and efficient services. To counter the threat of disruption, financial organizations must innovate in order to stay ahead of the competition.

Disruption 45

Disruption Case Study Crowdsourcing Marketing 45

Idea to Value

OCTOBER 20, 2016

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival hammers the point home that innovation is the key to your company’s survival—in other words, “innovate or die.” The recently published Robert’s Rules of Innovation II: The Art of Implementation teaches readers how to implement an organized work culture of innovation in their organization.

Product Development 100

Product Development Guidelines Culture of Innovation Ideation 100

Strategyn

JUNE 20, 2017

The product manager role is anchored in the product–which in our opinion contributes to a myopic view of the market. Since a primary function of the company is innovation, this key role should have a broader orientation than just the company’s products (see our prior article on this). This role should take on a market perspective that fosters new thinking, discovery and development that extends well beyond today’s products. Institutionalize Market Knowledge.

Marketing 84

Marketing Management Company Training 84

Innovation 360 Group

MAY 18, 2020

A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. The fastest growing companies interpret innovation through multiple lenses. When investing in the stock market you need to consider each stock’s volatility.

Product Development 52

Product Development Groups Project Marketing 52

Gregg Fraley

AUGUST 30, 2016

Innovation is complex and difficult — but one thing about it is not. What’s quite simple about innovation is that projects are what make innovation real. are Not Innovation. Thinking about things is not innovation. Having beers and kicking ideas around are not innovation. Brainstorming sessions are not innovation. Idea Campaigns are not innovation. Guided visualizations are not innovation. Lean is not innovation.

Project 50

Project Big Data Idea Generation Training 50

Paul Hobcraft

AUGUST 1, 2016

Crowdsourcing has been growing in interest for some time to change our thinking in innovation discovery. Crowdsourcing does have both the potential to point towards disrupting possibilities, extends the concept of open innovation into a wider source of participation from a diverse community not possible to reach by other means as effectively. All in all, if applied carefully it can provide you with a leading edge of innovation knowledge and insight.

Crowdsourcing 113

Crowdsourcing Resources Trends Agile 113

Idea to Value

MAY 24, 2016

Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival set forth a fundamental framework of 10 Key Imperatives. These Imperatives were intended to help everyone from novices to experts use a structured, repeatable innovation process to Create and Sustain Innovation in order to Innovate and Thrive in this hyper-competitive marketplace. After all, innovation without implementation is mere ideation. Fear of change. Fear of change.

Culture 103

Culture Creativity Groups Ideation 103

Imaginatik

SEPTEMBER 11, 2015

“Innovation” is often discussed in terms of the “idea” as the product and the formation of that idea as somehow unique and ineffable …. There is a perception of serendipitous, Zen enlightenment related to ideation that is often accompanied by a thorough dismissal of “process,” as if they are mutually exclusive. In that vision of the “innovation funnel” the idea is at the end… the goal. Neither process, nor technology alone holds the key to sustainable innovation success.

Innovation 100

Innovation Project Crowdsourcing Resources 100

Paul Hobcraft

AUGUST 1, 2016

Crowdsourcing has been growing in interest for some time to change our thinking in innovation discovery. Crowdsourcing does have both the potential to point towards disrupting possibilities, extends the concept of open innovation into a wider source of participation from a diverse community not possible to reach by other means as effectively. All in all, if applied carefully it can provide you a leading edge of innovation knowledge and insight.

Crowdsourcing 100

Crowdsourcing Resources Trends Agile 100

Innovation 360 Group

JUNE 9, 2020

In this blog post we talk about receptivity to change in Financial Services and some thoughts on how to move forward. Going forward, our customers and other stakeholders will be more receptive to change in how we engage with them and what we offer. A new reality has emerged, where needs will have changed dramatically, while others will be more incremental. Dealing with uncertainty demands innovative ideas. Combatting uncertainty demands innovative ideas.

Groups 40

Groups Industry Comparison Ideation 40

Paul Hobcraft

DECEMBER 12, 2017

There is a lot of change occurring in our innovation abilities. We are seeing profound shifts that technology and digital transformation are bringing us to deliver innovate differently. These changes are influencing all of our worlds, allowing a very different “connecting” innovation to come into play and provide ‘greater value’ Nothing succeeds in isolation anymore, it needs fully connecting up, to bring increased value to the market and customer needs.

Innovation 274

Innovation Roadmap Collaboration Engagement 274

Innovation 360 Group

OCTOBER 10, 2019

It turns out many of the findings are possible to adopt for innovation efforts across your company. In a recent article in HBR, Simone Bhan Ahuja summarizes his experiences with corporate innovation labs: [link]. First a short TLDR of Simones article: Up to 90% of innovation labs fail to deliver on their promise ( up to 90%, one expert says ). Pitfalls for innovation labs according to Simone: Lack of alignment with the business.

Groups 40

Groups Company Examples Radical Innovation 40

Paul Hobcraft

FEBRUARY 24, 2017

Innovation has been rapidly changing and much of its basics have been swallowed up by some newly defining frameworks that have raced up to the top of the innovation agenda. It is right that we all respond to these but we often forget much of the rest of what innovation needs to be built upon. We fail to constantly review and re-engineer the innovation process and tend to layer more upon it, without a consistent reassessing what we are trying to achieve.

System 154

System Innovation Crowdsourcing LEAN 154

Paul Hobcraft

SEPTEMBER 15, 2017

I have argued in the past that innovation management needs to radically adjust and needs to be designed differently, it needs to be highly adaptive. In my opinion, it needs to be based on the thinking around the shift from products to solutions, from transactions to building far more value-adding ongoing relationships, from a supplier of product services into highly valued network partnerships, exploring innovation across all options. Where is innovation within this?

Design 212

Design Innovation System Agile 212

Robert Brands

AUGUST 30, 2016

Exploring Google’s Successful New Product Development and Innovation Process. Google is widely considered, by both the general public and business experts, to be one of the most innovative companies in the world. So how does Google promote a culture of innovation and ensure that innovative ideas are properly implemented, creating profitable new products that position the company for long-term success? Innovation comes from anywhere.

Product Development 56

Product Development Learning Radical Innovation Company 56

New Markets Advisors

APRIL 20, 2018

I hear it far too often: innovation should be part of everyone’s job. To that point, when I searched “innovation isn’t everyone’s job,” Google returned only four results. All of them directed to the same article, which made the point that while innovation isn’t everyone’s job, it should be. But in the same way that I don’t want just anyone fixing my plumbing or representing me in court, I don’t want just anyone being responsible for innovation.

Marketing 40

Marketing Roadmap Training Resources 40

Paul Hobcraft

JULY 5, 2017

I firmly believe we are on the cusp of a new innovation era. When you step back and recognize all the different advancements we have making in designing tools and frameworks, in understanding innovation, it holds promise. We are still in need of finding innovations that provide new products, services or business models. This does need a real change but can we achieve it? We need a change, we are facing such constantly changing environments and challenges.

Innovation 161

Innovation Agile Roadmap System 161

Paul Hobcraft

FEBRUARY 1, 2018

I have written extensively, certainly over the past eighteen months, about our need to take innovation into a new era, designed for today and tomorrow’s “fit for purpose” Below you will see my view of how I see this sketched out, as my suggested concept outline. We have this compelling need to have a new cycle of innovation design. I wrote a piece “ Jumping to a fresh cycle of innovation design ” that stated much of what I saw as any design intent.

Engagement 187

Engagement System Innovation Roadmap 187

Inceodia

FEBRUARY 24, 2017

The ideal innovation process is the trifecta of desirability, feasibility and viability. So, lets delve into the elements of the framework of this innovation process. Desirability tests whether your innovation is solving the right customer problem. As an example, let’s look at two emerging markets, car sharing and electric cars. Feasibility tests whether your innovation strengthens your business.

Tips 40

Tips Design Examples Trends 40

Collective Innovation

OCTOBER 30, 2016

Regardless of what kind of business you are in there are numerous different types of innovation that can give you a clear competitive advantage and make you more successful. The most common types of sustaining innovation are: Application Innovation : This is when you find a new use for an existing product, tapping into a new base of customers and potential. Product Innovation : Creates a difference with an existing product line and existing market, usually through features.

Crowdsourcing 40

Crowdsourcing Marketing Ideation Competition 40

Paul Hobcraft

MARCH 27, 2018

I have written a fair amount about the new innovation era, offering a view on its future design. One that is jumping to a fresh cycle of innovative design. We are in the middle of it, some of you may not have noticed its impact and change but it is significant on the understanding of innovation, in it’s future design. Often this era of change is not as well-recognized or being faced up to, as you would expect.

Innovation 165

Innovation Agile Big Data Radical Innovation 165