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Has innovation changed over the last ten years?

Paul Hobcraft

From incremental to radical : Innovation used to be seen as an incremental process where organizations improved their existing products, services, or processes by making small changes. Disruptive innovation is the creation of a new value proposition that displaces existing ones 2. References 1. oecd.org 2.

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Adopting a Rapid Digital Innovation Process

Paul Hobcraft

We do need to make some real changes. So we make a resolution to change something to improve on this constant catch up state we find ourselves in. Often our innovation activities face the same dilemma. Designing the complete rapid innovation application process. it is a time of reflection and some forward thinking.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

Marketing 235
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The Energy Transition Needs A Structured Innovation Process

Paul Hobcraft

A fact none of us can ignore is the planet, our world is undergoing significant change, and this is so much human-made. Our energy sources need radically changing to building our future on clean energy, generated by fossil-free energy sources. The innovation process becomes a clearly defined and well-disciplined one; it has to be.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213
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Digital technology is changing the innovation ‘game’

Paul Hobcraft

This ‘knowledge is becoming out of date before we can learn from it and sometimes highly dangerous to follow or believe in some rapidly changing times. We need to change our thinking and design in the digital insight part more specifically within and along the innovation process.