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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Who is minding the change and culture store?

Jeffrey Phillips

In my last two blogs, I made the argument that given how fast change is happening, your strategy must incorporate and address external change and the ability to change internally. In the more recent blog, I wrote about what I consider the most difficult thing to change in an organization - its culture.

Culture 157
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Change Management is strategy and vice versa

Jeffrey Phillips

But what struck me about their work is that they also focus on culture and change management. In a time when everyone is focused on analytics, on artificial intelligence, on strategy and on mission, focusing on change and culture is almost counterintuitive, but it's probably what we should be focusing on. Change is difficult.

Strategy 167
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Working together to shape innovation for meaningful change

Paul Hobcraft

Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.

Change 174
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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. What is the biggest trend you’ve seen in the rental industry during the pandemic? In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself.

Marketing 264
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The problem with trend spotting

Jeffrey Phillips

I am a huge fan of trend spotting and scenario planning. Most companies simply do not understand the insight and the power that developing and interpreting trends and scenarios can provide. Yet far too many companies don't do enough trend spotting and scenario development. Trends are everywhere.

Trends 167
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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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How AI Can Radically Change Your Business

In a time that's driven by the almost manic pace of technological advancement, adapting to change is a must for any business. More often than not, being flexible enough to get the most out of the latest tech trends defines the success or failure of a company. Today, they come in the form of AI-based tools.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".