How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Organizational Change – 15 Articles for Unfreezing a Team

BrainZooming

mini-Book, we ask a question about the biggest strategy implementation opportunity or challenge the individual is facing in his or her organization. One reason for asking the question is to identify organizational change topics we can address here. The clarity and directness of this strategic challenge prompted me to assemble this list of organizational change articles focused on these three areas. Creating Organizational Change and Change Management – 4 Strategy Options.

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Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber

IdeaScale

Traditional approaches to creating innovation strategies are no longer providing effective solutions. Dr. Szajnfarber’s degree from MIT in aerospace engineering and experience working in the industry have changed the way she views problem-solving.

Setting Industry Benchmarks Through Client Collaboration

Anaqua

Client needs are ever-changing, which should be reflected in the evolution of their IP solution. Anaqua is taking us into the next generation of IP management with new levels of collaboration and productivity.” – Heidi Martinez, Chief IP Counsel and Associate General Counsel, Xerox Corporation. They defined a new class of enterprise software and set the stage for a company culture that empowers its clients with direct influence on product development.

You need a why and a how, not a what, for innovation

Jeffrey Phillips

I'm happy to say I've learned a lot about innovation in corporations, and also somewhat excited to say I'm still learning, because the pace and nature of innovation is changing so rapidly. It can be a new product, a new process, a new way of working or thinking. But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success.

How to Develop Your Idea to Become the Next Big Thing Using Kanban System?

IdeaScale

The Kanban system is a visualization strategy that helps you manage innovative development projects. Kanban can help you eliminate bottlenecks and pain points across your processes , which are likely limiting your team’s creative productivity. Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban stems from Toyota’s socio-technical system known as TPS: the Toyota Production System.

System 100

10 Steps from idea generation to implementation

Wazoku

Every successfully implemented idea/product is a result of a long and painstakingly supervised innovation process. this stage, the idea is just a hypothesis and might be altered or changed later. The real test is when the product is launched but this preliminary research gives a hint. Feedback reaction: making necessary changes to product, strategy and business plan according to results from the meaningful feedback.

A 5-Level Collaboration Strategy Approach

BrainZooming

We’ve written about the importance of signaling collaboration strategy preferences when you and team members are working remotely. Talking with someone who is struggling with identifying the best ways to signal the appropriate collaboration strategy approash, we hit on a variation on the Sergio Zyman decision levels. A 5-Level Collaboration Strategy Approach. T – The team (or team member) will figure it out and bring the finished product back to the team leader.

Abruptly Halting the Cluster F%@k of Business Meetings

BrainZooming

The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. We create these types of radically different (and beneficial) business meetings for clients , in large part, by bringing together the right people in the right settings with the right structure to allow them to be productive and successful participants. Actively engage more employees in strategy AND implementation success.

7 Organizational Harmony Principles from Dayton Moore

BrainZooming

Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference.

Strategic Thinking Exercise – Use a New SWOT Nobody Expects

BrainZooming

Going into a strategy meeting today that is sure to be a snoozer ? Even if you are going into the meeting with the same old people , the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope! In many companies, the list of items on the SWOT analysis does not change all that much from one year to the next. Are you up for changing that?

11 Fun Strategic Planning Ideas to Stop Strategy Snoozefests!

BrainZooming

That happens when strategic planning becomes too complex, gets detached from real business issues, or the whole process focuses on trying to complete cumbersome strategy templates. If you’ve been frustrated in your efforts to challenge the strategic planning status quo, we have good news: There’s hope, and you can change all the bad things about how a boring strategic planning process ! Do your organization’s strategic planning meetings turn into annual snoozefests ?

4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview Blog

A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. ESOs are typically part of a product company.

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is a huge change, and opens the door to some radically different future workshops.

Innovation in the Automotive Industry

Yet2

The automotive industry is undergoing massive technological and social change. By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success.

7 Strategic Thinking Questions When Things Aren’t Working

BrainZooming

While I didn’t start with a formal group of questions, here are seven strategic thinking questions that helped me quickly identify potential changes to the plan and settle on the best possibilities: Is there something that IS working that I can work with more? They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.

Branding Strategy – 3 Product Branding Ideas to Beg, Borrow, and Steal

BrainZooming

I snapped this picture at Target the other evening because of the intriguing product branding ideas it suggests. 3 Product Branding Ideas to Beg, Borrow, and Steal. Suppose you are in a similar product branding situation. You need to reduce what your brand delivers, but still put sizzle into your product so consumers think it is an attractive option. Diet Coke Strategy: Translating small to sip-sized. From the Brainzooming Product Branding Lab.

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions. Download Your Free Internal Branding Strategy eBook!

The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development. But that day has long come and gone, and all that has changed now. The Innovation Generation Has Arrived. Oct 04, 2014 | Anthony Mills.

Strategic Planning Exercises – 6 Ways to Organize Lists of Ideas

BrainZooming

With those changes, we turned the previous work into a platform to both describe the new initiative and help brainstorm ideas for what new, future programs they could introduce to support it. They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. When I was working on new product innovation for Coca-Cola, I quickly realized the first customer I had to satisfy was The Coca-Cola Company and bottlers. So… just who is our customer anyway?

Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges

BrainZooming

Disruptive Innovation, Change Management & Taking the NO Out of InNOvation. In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success. Sometimes creative thinking challenges come from inside your own head.

Innovation Strategy – Here, There, and Everywhere

BrainZooming

While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture. Encouraging and supporting organizational change. Innovation Strategy across a Community – Forward to the Future. Increase focus for your team with productive strategy questions everyone can use.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

eBook 48

Creativity in Business – 48 Creative Appreciation Ideas

BrainZooming

If you are a leader (or even if you’re not a leader) where creativity in business is under appreciated, how about changing things for the better? An idea aligning with the company strategy. They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Innovation’s New World Order

Innovation in Practice

The shifting map of global innovation In the 2015 Global Innovation 1000 study, Strategy&, PwC's strategy consulting group, provides new insights into the ways corporate innovation spending—which totaled $680 billion last year—has been changing in recent years, and examines the implications both for the future course of global economies and for corporate performance.

Study 66

How Should Customer “Needs” Be Defined?

Strategyn

The marketing team needs to know the customer’s needs in order to define the company’s value proposition, segment markets, position products and services, and create marketing communications. The development team must know the customer’s needs so it can understand the strengths and weaknesses of the company’s products, decide what new features to add to existing products and what new products to create.

Strategic Thinking – 6 Ideas to Put a List in Order

BrainZooming

With those changes, we turned the previous work into a platform to both describe the new initiative and help brainstorm ideas for what new, future programs they could introduce to support it. They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

eBook 45

12 Questions to Jump Start Your Strategic Planning Process

BrainZooming

What do we need to change about the upcoming strategic planning process to make it more effective and efficient? If you need help to speed up the process, actively involve more employees, or make planning more productive than it has been in the past, contact us. 10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results.

Strategic Thinking Exercises – 11 Things Running through a Facilitator’s Head

BrainZooming

We facilitated a two-day innovation strategy workshop for an industrial company. The company wants to make significant changes to a major production process. During the innovation strategy discussions, we addressed the production process changes from five different perspectives. In each of the five mini-innovation strategy workshops, we had a group of core team members, plus people familiar with each perspective.

12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). Four Must-Know Ways to Read a Strategy Document.

 4 Ways to Make a Strategic Planning Process Productive

BrainZooming

4 Ways to Make a Strategic Planning Process Productive. What can you do to make strategic planning more productive before, during, and after? Instead of requiring people complete complex strategic planning templates unrelated to daily business, we use productive interactions to change the strategic planning process from completing complex forms into conversations, events, and experiences people engage in and learn from as they participate.

Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. Actively engage stakeholders in strategy AND implementation success.

10 Project Planning Questions for Launching New Programs

BrainZooming

What is the business strategy behind launching this new program? What implementation steps are set, and which are still open to change? In short they need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success. Most clients we’re talking with are deep into launching new programs.

Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. In most cases, a product manager is someone who works cross-functionally with development, marketing, and customer support in order to map out use cases for new products.

Unleash Your Visual Superpower!

Boxes and Arrows

In-house designers often have to advocate for design priorities versus new features or technical change. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? Imagine getting two ideas for a new product.

5 Employee Engagement Ideas When Turnover Is High

BrainZooming

Have them share suggestions for things they would experiment with, change, or definitely keep as is. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Brainzooming - All Posts Collaboration Communication Insights Performance Strategic Thinking Strategy Tools creating strategic impact strategic conversations

4 Vital Characteristics of Collaborative Strategy Leaders

BrainZooming

What leadership skills are necessary to successfully champion a collaborative strategy ? A client fully immersed in developing and implementing a collaborative strategy asked that question. Since we’re involved at the heart of driving the process to develop a collaborative strategy, we navigate our way through the development process based on an organization’s specific culture enablers and quirks. 4 Vital Characteristics of Collaborative Strategy Leaders.

Strategic Planning – 3 Surprising Ways Online Collaboration Works

BrainZooming

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always. Working with five separate groups for an industrial manufacturer changing a major manufacturing process, we identified more than six hundred tactics for the multi-year initiative during a two-day in-person workshop.

Creative Thinking Activities – 3 Questions to Stop Squandering Diversity

BrainZooming

Based on all The Brainzooming Group experience in helping clients generate new ideas and innovative strategies, diversity is vital to successful creative thinking activities. Let me ask a few questions: Does your organization have all the diversity it needs to uncover creativity and innovative strategies? They need strategic thinkers who can develop strategy and turn it into results. Increase focus for your team with productive strategy questions everyone can use.