Digital Tonto
APRIL 7, 2024
The biggest misconception about change is that once people understand it, they will embrace it. That’s why we need to think about change as a strategic conflict between the present state and an alternative vision. The truth is that change isn’t about persuasion, but power. That’s almost never true.
Jeffrey Phillips
FEBRUARY 29, 2024
I was reviewing the website of a strategy consulting firm recently, and their focus on strategy and team alignment felt like the same old, same old. But what struck me about their work is that they also focus on culture and change management. Management focus on culture and change management is sorely lacking.
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Digital Tonto
NOVEMBER 12, 2023
That’s why most change management practices focus on persuasion, explaining the need for change and creating a sense of urgency. The simple truth is that change doesn’t fail on its own, it fails because people resist it. If we are to bring about genuine change, our first job is to overcome that resistance.
Digital Tonto
DECEMBER 10, 2023
Discussions about change tend to gravitate to one of two poles: Either change has to come from the top or it has to be grass roots. The answer doesn’t lie in any specific strategy or initiative, but in how people are able to internalize the need for change and transfer ideas through social bonds.
Speaker: Jamie Eagan
Overcoming challenges and embracing change: Gain practical strategies and best practices for overcoming common barriers to digital transformation within finance departments and learn how to effectively manage change to maximize the benefits of automation. 📅 April 24, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT
Leapfrogging
APRIL 3, 2024
The Imperative of Culture Change Understanding the Stakes: Innovation and Business Growth Culture change within an organization is not just about altering the workplace environment; it is a strategic imperative. Innovation is not simply about new ideas; it’s about transforming those ideas into value-creating strategies.
Digital Tonto
SEPTEMBER 17, 2023
One of the most frustrating statements I come across is that “we had a good strategy, but just couldn’t execute it.” So how was that a good strategy? This raises an important question: What makes a strategy good? The concept of strategy gets thrown around so much and so incompetently, few stop to define the term.
Speaker: John Mansour - President, Product Management University
You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!
Speaker: Wes Bush, Author of "Product-Led Growth"
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?
Speaker: Cheryl Perkins, Founder and President, Innovationedge
She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.
Advertiser: ZoomInfo
Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.
Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies
We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. Innovation and Leadership go hand in hand. Join this webinar to learn how to: Turn a stagnant culture into an attention culture with highly collaborative team dynamics.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
Speaker: Sean Baird, Director of Product Marketing at Nuxeo
Exploding volumes of new documents, growing and changing regulatory requirements, and inconsistencies with manual, labor-intensive classification requirements prevent organizations from consistent retention practices. He will highlight real-world successes and analyze the key strategies and technologies that help organizations find balance.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology. With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?
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