Leapfrogging

APRIL 4, 2024

By stepping away from the day-to-day operations and fostering a focused environment, your leadership team can craft innovative strategies and strengthen collaboration. Importance of Strategic Planning Offsites A strategic planning offsite is not just another meeting; it’s an investment in your organization’s future.

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Roadmap Design Underperforming Technical Team How To 100

Leapfrogging

APRIL 4, 2024

Beginning with clarity of purpose and the selection of an environment that fosters collaboration and creativity, you can set the stage for a successful strategic planning session. For more on creating conducive settings for strategic discussions, read our guide on designing leadership team offsites for strategic planning.

Strategy 130

Strategy Strategy Technical Review Groups 130

Paul Hobcraft

APRIL 26, 2023

Resource allocation: The innovation mandate should outline how resources, including funding, personnel, and technology, will be allocated to support innovation initiatives and where these will be drawn down from and the “equity of resources” shared so this is a collaborative endeavour.

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Policies Innovation Programs Innovation Collaboration 148

BrainZooming

OCTOBER 11, 2016

It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. Creating engagement with our employees ?

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

Paul Hobcraft

DECEMBER 15, 2021

I have just finished the second of a planned series with one of my favourite long-term collaborators Jeffrey Phillips. The establishing of innovation within any Strategic thinking is becoming even more important today than ever. If you are in a highly dynamic, changing market it might look like 10:30:60.

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Strategy Strategy Innovation Resources 313

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it. Strategic Thinking Exercises – 3 Responses to New Ideas.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

JANUARY 11, 2017

I jotted down the questions since I saw them as a strong strategic thinking exercise. A Strategic Thinking Exercise for Determining Trustworthiness. Applying this Strategic Thinking Exercise Broadly. This is a great example of a simple strategic thinking exercise to speed and sharpen decision making.

Strategic Thinking 40

Strategic Thinking Exercises eBook Analysis 40

BrainZooming

FEBRUARY 9, 2017

That’s why instead of typing out nine strategic thinking questions from various business conversations (and contemplations) so far this week, I decided to Sharpie marker and share them with you in this image. These are strategic thinking questions our clients are asking. Branding and Marketing. Innovation.

Strategic Thinking 40

Strategic Thinking eBook Guidelines Tips 40

BrainZooming

FEBRUARY 22, 2016

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. We turn that input into a collaborative vision statement. Pushing Back on a Strategic Thinking Exercise. So we pushed back.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

Leapfrogging

APRIL 4, 2024

Objectives might include reassessing market position, exploring new partnerships, or setting performance targets. This phase lays the groundwork for a successful meeting where strategic goals can be effectively developed and refined. Ensure that each objective is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

BrainZooming

JANUARY 23, 2018

5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.

Strategy 95

Strategy Strategy Marketing Strategic Thinking 95

BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. Creative Thinking Skills – 200+ Tips and Tools.

Strategic Thinking 40

Strategic Thinking Exercises Creative Thinking eBook 40

Leapfrogging

APRIL 3, 2024

Employees are more engaged, motivated, and committed to the organization’s success when they feel aligned with its cultural values. Strategic Alignment: You should ensure that the culture change aligns with the overall business strategy, enhancing performance and competitive advantage.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Culture Change 100

Leapfrogging

MARCH 6, 2024

Innovation in executive teams is not just about developing new products or services; it’s about fostering a culture of continuous improvement, strategic thinking, and adaptability. By leveraging experiential insights, executive teams are better positioned to anticipate market trends, customer needs, and potential disruptions.

Leadership 113

Leadership Innovation Collaboration Culture 113

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is? Building the Team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Branding Strategy – Engaging an Internal Brand Team. Mike Brown.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

SEPTEMBER 28, 2015

Last week was diverse in the Brainzooming world, as we were engaged in serving clients across many different aspects of what we do. Thursday included working with a local non-profit to develop the strategic foundation for an important initiative, along with developing initial themes from the Carbondale community collaboration workshops.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

FEBRUARY 24, 2017

We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. Results – Creating Strategic Impact (Download). The 600 Most Powerful Strategic Planning Questions (Download).

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Exercises Tools eBook Strategic Thinking 94

BrainZooming

APRIL 7, 2017

Articulating Your Strategic Innovation Direction in an Understandable Way. Strategic Thinking Questions to Identify What Matters for a Brand. Workplace Diversity – The Why, Who, and How of Strategic Thinking. Strategic Thinking Success – 3 Critical Thinking Perspectives.

Strategy 151

Strategy Strategy Culture Strategic Thinking 151

Leapfrogging

FEBRUARY 9, 2024

This might involve rethinking traditional leadership hierarchies and fostering a more collaborative and inclusive approach to decision-making. It propels companies forward, allowing them to adapt in rapidly changing markets and to respond effectively to evolving customer needs.

Culture of Innovation 113

Culture of Innovation Culture Leadership Innovation 113

CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. While it may be easy to find digital or e-learning products on the market, it is important that you find the right solution—one that will drive maximum value for individual contributors, teams, leaders, and the organization as a whole. It’s no wonder that.

Course 52

Course Trends Learning Strategic Thinking 52

BrainZooming

MARCH 31, 2020

That recommendation came from my own experience at a transportation company where I’d inherited the marketing department during a labor strike. While things keep changing, now is the time to understand the early changes by asking smart strategic question and developing insights that can put or keep your brand ahead.

Strategic Thinking 111

Strategic Thinking Disruption Engagement Course 111

BrainZooming

FEBRUARY 26, 2016

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. We’re increasingly incorporating online collaboration workshops ( which we call Zoomferences ) to do more of the work typically done through in-person visioning workshops.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

Leapfrogging

JUNE 3, 2020

Consulting is a $250 billion behemoth global market. Even prior to Covid-19, market growth had all but screeched to a halt with growth estimates for 2020 at 0.5 How do you digitize a robust, collaborative business strategy process for an executive team, for example? The Covid-19 discontinuity is accelerating it.

Software Review 130

Software Review Change Technical Review Disruption 130

BrainZooming

MARCH 21, 2016

I was horrified by this viewpoint coming from senior executives because it is so strategically misguided. 3 Keys to Engaging Your Internal Brand Team. With that change in perspective, you introduce possibilities for engaging employee in shaping branding strategy.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

MARCH 26, 2018

5 Strategic Thinking Questions to Stop Undermining Your Success. With that perspective, reconnect with the granddaddy of all strategic thinking questions: What are we trying to achieve? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Via Shutterstock.

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Strategic Thinking eBook Strategy Strategy 79

BrainZooming

JULY 12, 2016

Here are five keys we’ve found for successfully engaging employees in innovation strategy. The Brainzooming Buy-In Manifesto – 5 Keys to Engaging Employees in Innovation Strategy. If you want engagement and ongoing participation for developing and implementing an innovation strategy, start with these five keys. – Mike Brown.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

DECEMBER 6, 2018

Following up the initial email exchange, I shared the following: “If you are looking to accelerate branding development, we use a streamlined process that is highly collaborative. We wanted to be highly-engaged with our outside strategy partners. Our approach isn’t tailored for every company.

Strategic Thinking 68

Strategic Thinking Collaboration Strategy Strategy 68

Leapfrogging

JUNE 3, 2020

Consulting is a $250 billion behemoth global market. Even prior to Covid-19, market growth had all but screeched to a halt with growth estimates for 2020 at 0.5 How do you digitize a robust, collaborative business strategy process for an executive team, for example? The Covid-19 discontinuity is accelerating it.

Software Review 100

Software Review Change Technical Review Disruption 100

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. I saw that time and time again as a corporate marketing VP. A potential client reached out to us.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

MARCH 3, 2017

Yesterday, we identified the six types of strategic planning process activities we use to design a client’s strategic thinking workshop. To facilitate you going deeper into thinking about how these activities function within a strategic planning process workshop, here are articles in each of the six areas.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team eBook 40

BrainZooming

AUGUST 17, 2016

I’m at the Social Media Strategies Summit in Dallas today, delivering a two-hour workshop on developing a branded content marketing strategy. We recently conducted a dedicated content marketing strategy workshop for a client on this very topic. What questions do audience members ask during the buying journey?

Exercises 40

Exercises Marketing Strategy Strategy 40

BrainZooming

MARCH 27, 2018

These branding exercises focused on identifying: The organization’s strategic foundation. Future strategic aspirations. The pairing of brand attributes that best describes its market position. The combination of branding exercises effectively identified new language to describe its strategic direction and supporting strategies.

Exercises 61

Exercises How To Strategic Thinking eBook 61

BrainZooming

AUGUST 29, 2017

Step 1: Select 10 to 15 very successful engagements. Also, select 10 to 15 unsuccessful (or less successful) engagements. What talents, perspectives, energy, engagement, and activities did each person and group contribute to the process? too much oversight or not enough engagement)? comparable engagements)?

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

OCTOBER 16, 2018

If you want to collaboratively engage your team (or multiple teams) in a strategic and creative thinking process in which any of them can discover the secret to creative success, then it’s time to contact us. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

AUGUST 10, 2018

Strategic Thinking Exercises – 8 Ideas for Brand Innovation. 5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto. Strategic Thinking – What Kind of Perfection Are You Looking For? Strategic Thinking Lessons – Keeping Your Company Fresh. Sharing an Innovation Vocabulary.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

MARCH 2, 2017

What types of strategic planning activities are in a strategic thinking workshop ? As we collaborate with a client to design strategic planning activities for a strategic thinking workshop , we explore various possibilities. 6 Potential Strategic Planning Activities for a Workshop.

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Strategic Thinking eBook Exercises Strategy 40