Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy.

Strategic Planning – 3 Surprising Ways Online Collaboration Works

BrainZooming

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always. 3 Ways Online Collaboration Works to Deliver Big Benefits.

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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas.

Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?”

Strategic Objectives – 3 Questions to Decide What’s Strategic

BrainZooming

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs.

Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. Value Leadership Strategy.

Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Internal Branding Strategy Challenges.

5 Keys to Streamlining Strategic Planning

BrainZooming

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. This implies focusing participants on contributing in ways that they can be most productive.

5 Ideas for Simplified Strategic Planning this Year

BrainZooming

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. 10 Keys to Involving Employees In Your Strategy. Actively engage stakeholders in strategy AND implementation success.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

That does not mean everyone determines and forms strategy. Instead of simply knowing something is working or not, strategic frontline employees can provide valuable feedback on early warning signs when strategy that appears fantastic in the boardroom is not working in the field.

Strategic Thinking Exercise – An Alternative Vision Statement Approach

BrainZooming

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. We turn that input into a collaborative vision statement. The idea of a leader collaboratively determining the direction organization should go is rare.

Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company.

Unleash Your Visual Superpower!

Boxes and Arrows

Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. Imagine getting two ideas for a new product.

UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. Product design.

3 Big Differences between Branding Strategy and Advertising

BrainZooming

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. 3 Big Differences between Branding Strategy and Advertising.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that.

Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process

Qmarkets

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. Acquiring a company is a common way to stay relevant in a quickly changing business world.

Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process

Qmarkets

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. Acquiring a company is a common way to stay relevant in a quickly changing business world.

3 New Year’s Resolutions Every IP Portfolio Manager Should Make for 2018

Anaqua

By Vincent Brault, Senior Vice President of Product & Innovation at Anaqua. Below are three resolutions that that IP portfolio managers should consider for 2018 to help them devise a high-impact IP and business strategy. 1) Align your IP with business strategy.