Four Types of Customer Experiences for Competitive Advantage
FEBRUARY 27, 2020
What’s the secret to a winning business model and long-term competitive advantage? Your customer experienc e may just be the ultimate competitive advantage. Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. In this case, the company can short-cut the customer journey tremendously.