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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 137
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Lateral Thinking in Business Strategy

Destination Innovation

How can you differenitate your business from the competition? Let’s look at some examples of lateral thinking in business strategy and innovation. Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance.

Strategy 169
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What is the Blue Ocean Strategy? Definition, Examples and Framework

IdeaScale

Table of Contents Businesses are constantly seeking strategies to stand out in a crowded market. The Blue Ocean Strategy emerges as a beacon, guiding companies toward uncharted waters where competition is irrelevant and new opportunities abound. What [.]

Strategy 130
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Unleash Your Teams Strategic Potential: 10 Ways to Craft the Best Business Strategies

Leapfrogging

Introduction to Strategic Thinking in Business The Importance of Strategy in a Disruptive World In today’s business environment, disruption is the new norm. With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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To Decide Where to Grow Next, Pinpoint What Makes Your Company Different

Harvard Business Review

Companies like Costco, Salesforce, Amazon, and Patagonia demonstrate the power of understanding and capitalizing on unique market differentiators. Strategic clarity is more than operational proficiency; it’s about deeply recognizing a company’s distinctive strengths and aligning every operation with this core identity.

Company 112
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Change Management is strategy and vice versa

Jeffrey Phillips

I was reviewing the website of a strategy consulting firm recently, and their focus on strategy and team alignment felt like the same old, same old. I also want to shift from the idea of "change management", which I think is an oxymoron, to change acceleration, which is where I think companies need to be. Like change?

Strategy 167
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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Companies these days cannot afford to stand still! Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.