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Survey: GenAI Is Making Companies More Data Oriented

Harvard Business Review

Although cultural change generally requires human intervention, it appears that new technology — especially a new technology like generative AI that captures human imaginations — can play a role in catalyzing a data-oriented culture.

Survey 114
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How Data Collaboration Platforms Can Help Companies Build Better AI

Harvard Business Review

There are three immediate challenges for companies that want to train fine-tuned AI models: 1) they require extensive, high-quality data — a scarce resource for many enterprises, 2) third-party AI models can include problematic biases, and 3) training fine-tuned models with users’ personal data may result in privacy violations.

Data 131
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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Both data and oil are commodities, and exist to some degree in large volumes.

Data 157
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Is Your Company’s Data Ready for Generative AI?

Harvard Business Review

While CDOs and data leaders are excited about generative AI, they have much work to do to get ready for it. Despite excitement, companies have yet to see clear value from generative AI and need to do significant work to prepare their data.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. But can retailers actually deliver? So what are the potential solutions?

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Getting Your Company’s Data Program Back on Track

Harvard Business Review

Many senior managers find themselves wondering: If data is such a game changer, why is it so hard to extract any value from it? For companies struggling to actually see results from their data program, it might be time to make a fresh start. 2) Many companies try to tackle issues that are too difficult straight out of the gate.

Data 115
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Why Your Company Needs Data-Product Managers

Harvard Business Review

Legacy companies often struggle to leverage data effectively. These roles can help.

Data 132
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LLMs in Production: Tooling, Process, and Team Structure

Speaker: Dr. Greg Loughnane and Chris Alexiuk

Greg Loughnane and Chris Alexiuk in this exciting webinar to learn all about: How to design and implement production-ready systems with guardrails, active monitoring of key evaluation metrics beyond latency and token count, managing prompts, and understanding the process for continuous improvement Best practices for setting up the proper mix of open- (..)

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Find and connect with the right talent to fill roles fast with these tools: More data! Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies. We have added 10's of millions of personal emails and mobile records.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today's data-driven applications. That's what drove the five companies in this eBook to change their approach to analytics. And they won’t cut it for your end users, your development team, or your business.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Hit your number with 100 Pipeline Plays. Close more deals with these winning plays!