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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Whether your company is B2B or B2C, a content strategy framework aligns content efforts with business goals, marketing objectives, brand strategy, and the audiences we want to reach. Create engaging and helpful content your audience cares about Now comes the fun part. How can content strategy affect our daily lives as marketers?

Roadmap 98
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Creating Roadmaps for Success: How to Design and Run a Strategic Planning Offsite

Leapfrogging

Setting the Stage for Success Strategic planning offsites can be pivotal moments for your company, shaping the trajectory of your business and setting the tone for future growth. It’s an opportunity for you and your executive team to step back, assess the business landscape, and align on the vision and direction of the company.

Roadmap 100
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Spotless: An Innovation Roadmap

InnovationManagement

Bridie Scott is an Innovation Manager at Spotless and she’s taken the business on a journey from a large-scale company with big goals to a company that is listening to and empowering all of their frontline employees in the innovation process. The post Spotless: An Innovation Roadmap appeared first on Innovation Management.

Roadmap 76
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Unlocking Organizational Potential: Developing Executive Leadership for Culture Change

Leapfrogging

Understanding organizational culture is crucial for leaders looking to steer their companies in the right direction. Culture is shaped by a variety of factors, including the company’s mission, leadership styles, policies, work environment, and the behavior modeled by those at the top.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Innovation Services: In-House or Outsourced?

IdeaScale

Isn’t innovation supposed to be about tapping the potential of your employees while engaging with them on a creative level? Before you launch your innovation strategy, you should work out a roadmap, look for key points where you need more resources, and consider where these resources will originate. Timing is key to outsourcing.

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Cultivating Success: Exploring the Link Between Organizational Culture and Business Performance

Leapfrogging

It acts as the lifeblood of a company, influencing every aspect of how you conduct business. It influences employee motivation, attracts top talent, fosters company-wide alignment, enhances customer satisfaction, and ultimately drives performance metrics upwards.

Culture 100
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.