Idea to Value

JUNE 22, 2021

Companies often create elaborate plans for what their projects are supposed to achieve once they are released. And then… The market hits back. In innovation, there is no way of knowing exactly how the market will react to your product once they finally see it. .”, the sentiment also applies to innovation projects.

Marketing 217

Marketing Project Agile Innovation 217

Idea to Value

NOVEMBER 27, 2019

The image here is the list of exactly which capabilities your company needs to succeed at innovation. Almost every business leader will tell you that they value innovation and that it is a positive & important factor for their company. Now, I’m going to outline step by step what enables a company to deliver those ideas.

Company 282

Company Underperforming Technical Team Innovation Leadership 282

Business and Tech

SEPTEMBER 29, 2021

COVID-19 has revolutionized the way most people live and work, leading to a stark shift in how companies perceive and support employee mental health. Even if a company did increase mental health support, our research indicates it may be temporary. This article has been paid for by Modern Health.

Report 241

Report Company Survey Leadership 241

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 145

Marketing Strategy Strategy Competition 145

Idea to Value

JULY 20, 2021

And unfortunately, hardly any of these companies even know what disruption really is. Disruption is a force which shapes markets. The companies who point to examples of other disruptors and say “we want to be like them” are suffering from both Survivorship Bias and Confirmation Bias. Disruption is cool.

Disruption 345

Disruption Strategy Strategy Industry 345

Harvard Business Review

MAY 17, 2024

It used to be thought that globalization would flatten out cultural differences among countries and regions of the world, making it easier than ever for companies to move into foreign markets.

Marketing 137

Marketing Culture Leadership Study 137

Harvard Business Review

OCTOBER 2, 2024

Automakers must forge strategic partnerships, invest in local R&D, and cultivate a brand identity that resonates with Chinese consumers.

Competition 129

Competition Marketing Company Policies 129

Harvard Business Review

DECEMBER 11, 2023

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 142

Marketing Innovation Disruption Industry 142

Harvard Business Review

MAY 31, 2024

Entering a foreign market comes with inherent challenges. Many global companies tend to overcome those challenges by minimizing their foreignness and assimilating into the local environments. However, maintaining and embracing foreignness can yield unforeseen advantages.

Competition 137

Competition Marketing Company Resources 137

Idea to Value

JANUARY 18, 2021

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

Innovation 305

Innovation Groups Marketing Company 305

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. What can companies looking to scale up their innovations learn from their approach? While the U.S.,

Marketing 136

Marketing Industry Technology Learning 136

Idea to Value

JANUARY 4, 2022

This can be especially dangerous when the problem they are avoiding is that they are being disrupted , other companies are out-innovating them, an important project is off-target or performance KPIs are falling behind. The fear that froze the company came from two places. In essence, ignore problems instead of acknowledging them.

Underperforming Technical Team 222

Underperforming Technical Team Company Culture Leadership 222

Idea to Value

APRIL 12, 2022

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ?

Strategy 263

Strategy Strategy Technical Review Innovation 263

Harvard Business Review

NOVEMBER 14, 2024

AI has been heralded — and put to use — as a groundbreaking new tool that companies can use in the budgeting process. But even companies that have embraced AI are still struggling with aspects of the budgeting process in today’s complex and rapidly changing business environment. Why is that?

Company 141

Company Data Tools Marketing 141

Idea to Value

MAY 28, 2021

If you or your company has invested in an innovation or project, and it just is not working, when is the right time to stop it? Or if everything is going fine in your company but the market is changing, how do you know when to change the business model? However, this is not necessarily the best decision for the company.

Project 321

Project Study Groups Marketing 321

Harvard Business Review

MARCH 8, 2024

Companies like Costco, Salesforce, Amazon, and Patagonia demonstrate the power of understanding and capitalizing on unique market differentiators. Strategic clarity is more than operational proficiency; it’s about deeply recognizing a company’s distinctive strengths and aligning every operation with this core identity.

Company 129

Company Competition Leadership Marketing 129

Harvard Business Review

JUNE 27, 2023

Multinationals that don’t have a plan for building subsidiaries in the country risk missing out on one of the most promising market opportunities in the world today.

Strategy 29

Strategy Strategy Company Marketing 29

Idea to Value

JANUARY 7, 2022

It might seem like a straightforward question, but it is fundamental to whether a company will end up succeeding at innovation or failing. While many experts have argued for this in the past, in reality the research suggests it will depend more on the needs of each company. Companies that survive do both.

Underperforming Technical Team 289

Underperforming Technical Team Resources Innovation Project 289

Idea to Value

MAY 21, 2021

This could be funding in the sense of time investment, but almost always it is also monetary funding to go from discovery, to research more about the technology, to developing concepts, products and finally scaling this into a profitable new innovation that the market adopts. Innovation Valley of Death.

Technical Review 285

Technical Review Innovation Technology Examples 285

Harvard Business Review

SEPTEMBER 30, 2024

Until the 1970s, corporate boards were dominated by inside directors — people employed by or affiliated with the company in some way. As of 2023, Spencer Stuart research found that 85% of directors are independent.

Company 111

Company Trends Study Strategy 111

Harvard Business Review

JUNE 27, 2024

In a well-functioning capital market, profits should be the sole criterion for firm survival; that is, firms reporting losses should disappear. Of late, however, loss-making firms are highly sought after by investors — often more than some profitable firms.

Company 142

Company Report Examples Marketing 142

IdeaScale

APRIL 14, 2021

The paradigm is that companies cannot afford to rely strictly on their own internal methods of innovation, but can buy or license processes or inventions from other companies. The goal is to completely change how an industry or market functions, putting the innovator at the center. . Marketing Innovation.

Radical Innovation 264

Radical Innovation Open Innovation Innovation Social Innovation 264

Idea to Value

NOVEMBER 28, 2022

One of the best ways to assess what proportions your company should allocate to different types of innovation projects is by looking at your current and desired innovation portfolio. 10% of their innovation resources on transformational innovations, to explore completely new offerings and markets.

Project 288

Project Innovation Report Software Review 288

Idea to Value

NOVEMBER 12, 2020

While all of these are still extremely desirable assets, they no longer guarantee a sustainable competitive advantage for most companies. In the last few decades we’ve obviously seen many examples of companies with competitive advantages that seemed impossible to overcome completely break down in a matter of few years.

Competition 281

Competition Innovation Software Marketing 281

Idea to Value

APRIL 8, 2021

Jeff’s most recent company, Work Market, an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018. We speak about some of research behind understanding how the job market has changed over the past decades, and what this says about how it will change in the future.

Software 271

Software Meeting Marketing Industry 271

Idea to Value

JANUARY 3, 2021

This is similar to how companies often don’t see challenges from other competitors, upstarts and new disruptive innovations in the market. Company management often want to focus on the performance within the company itself, and so often lose track of what is going on elsewhere.

Disruption 279

Disruption Industry Leadership Marketing 279

Harvard Business Review

JANUARY 11, 2024

Demographic change, driven by decades of low birth rates and increased longevity, is remaking labor markets and economies worldwide at an astonishing pace. That means that organizations need to quickly shift how they recruit and retain employees of all ages, including by developing new policies and benefits.

Company 139

Company Policies Marketing Change 139

Idea to Value

JUNE 16, 2021

Most companies think they have a clear strategy. What exactly does the company or leadership want to achieve, and over what time period? In which markets will we focus, where we know there are sufficient ideal customers for our current and future offerings. This could be segments of a market, industries or geographic markets.

Strategy 237

Strategy Strategy How To Leadership 237

Harvard Business Review

OCTOBER 1, 2024

Most run their company or customer relationships based on a product-focused mindset, which puts the onus on finding a market to sell one’s products to, rather than orchestrating growth together with customers. Researchers analyzed data from more than 1,000 customer-centricity transformation projects over the past 25 years.

Company 117

Company Data Project Design 117

Harvard Business Review

MARCH 4, 2024

From organic farming to microbreweries, fair trade, and other sustainability-oriented movements, innovators are increasingly turning to market alternatives that explicitly prioritize social responsibility.

Company 134

Company Industry Strategy Strategy 134