Logos And Marketing Materials

The Human Factor

In this blog post, we are going to provide some advice on logo design and print marketing materials. Business cards are a must for any company. Roller banners are among the most efficient marketing resources. Questions To Ask When Choosing A Printing Company .

Does the Stock Market Inhibit Innovation?

Destination Innovation

Are private companies more innovative than public companies? found that when companies went public the quality of internal innovation declined and firms experienced both an exodus of skilled inventors and a decline in the productivity of remaining inventors.

Is your company just performing “Innovation Theatre”?

Idea to Value

Most companies say that they are investing in innovation. Many of these companies don’t understand why their innovation failure rates are so high. Unfortunately, many companies won’t even realise that they have this problem.

Getting Board Buy-In for Your Innovation Project

IdeaScale

For innovation to thrive in a company, it must be prioritized at every level. Taking an innovation project from idea through execution is challenging, and there can be obstacles at several places along the journey. When there is company-wide buy-in for an innovation project however, these challenges can be overcome more easily, and there is far less chance for the project to go uncompleted.

Seven Essentials of an Effective Innovation Project Manager

Gregg Fraley

Outsourcing innovation project management might be the most strategic money you spend this year. It’s not a new idea but it’s one more companies should consider. One solution, not a new one, is to outsource innovation project management.

Even Entrepreneurial Projects Must Fit the Brand

Innovation Excellence

To meet ever-increasing growth objectives, established companies want to be more entrepreneurial. And the thinking goes like this – launch new products and services to create new markets, do it quickly and do it on a shoestring.

The most common innovation project failures

RTI Innovation Advisors

Most companies teem with reasonably good ideas, and in some cases great ideas. My response is that most companies have tried innovation without addressing any or most of the items I've identified. I had the opportunity to speak to a leadership team that is considering building an innovation capability in their business. I was asked a question I get infrequently, but one I enjoy answering. The question is: what keeps businesses from innovating effectively?

Global Project Portfolio Management Software Report 2017-2021

Bubblegroup

Global project portfolio management software market report 2017-2021. Following the publication of the report: Global Project Portfolio Management Software Market 2017-2021, Bubble are pleased to announce that they have joined Technavio’s list of Prominent PPM Software Vendors.

How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post.

15 most important Innovation Theories your company should be using

Idea to Value

Every company says that innovation is important, and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future. This is something a large number of companies struggle with.

Three Ways to Get Buy-in for Unsexy Projects

New Market Advisors

Every manager in the corporate world has a wishlist of projects that have been relegated to the back burner. Ultimately, those projects that aren’t exciting get deprioritized, regardless of the potential value they could add.

Four Questions to Choose Innovation Projects

Mike Shipulski

It’s a challenge to prioritize and choose innovation projects. The project will be long, expensive and difficult. And if the potential increase in sales is not big enough, the project is not worth starting. How does your company have an advantage over these tough competitors?

How Big is Your Market and Where Will You Start?

Tim Kastelle

To get to that size, they must have been building for a huge market right from the start, right? They slowly added features, like The Wall – this happened when they expanded their market to everyone that had a.edu email address – 20 million people or so.

Is Your Company Culture Anti-Innovation?

IdeaScale

When we looked at that response, we were wondering how a company culture might be inhospitable to innovation and we looked at some of our most commonly reported customer reported obstacles for an answer. The post Is Your Company Culture Anti-Innovation?

From the Rock Market to the Stock Market

The Future Shapers

From the rock market to the stock market’ was the ad slogan of a famous television commercial, with a pinstriped executive dancing on his desk, that was used when Richard Branson took Virgin Group PLC public in 1986. Those from a certain generation will know the backstory to the title.

Why Companies are Turning to Innovation Centres

Destination Innovation

Nine out of ten companies believe that they are too slow to market with new products. Researchers interviewed leaders of such innovation units and conducted surveys of the 200 largest companies in the world.

Design Thinking and Scrum: taking your projects to another level

mjvinnovation

The key factor to help you leverage your business may be the combination of project management methodologies, such as Design Thinking and Scrum. In this methodology, the consumer’s opinion is fundamental to avoid risks in every project: when the result focuses on the client’s mind, respecting their experiences, desires and challenges, the gap where errors may occur becomes much smaller. This format minimizes risk, reduces rework, and makes project management more productive.

Fast Company’s Brainstorming Fail

Gregg Fraley

Fast Company Article “Brainstorming is Dumb” Misses the Point. This time it’s Fast Company. Fast Company missed an opportunity to inform more fully at the very least. That’s what Annie Sneed and Fast Company miss with their article.

How to Rescue a Troubled Project

AureaWorks

Every project manager takes on a new assignment expecting the best outcome. In a perfect world, careful planning would lead to high-quality projects that are submitted on time and on budget. While most projects might have a few issues during the execution process, some get derailed.

Bubble PPM | G Cloud 9 (G9) Approved Project Portfolio Management supplier | PPM software

Bubblegroup

Bubble Innovator Ltd, a leading provider of cloud based Project Portfolio Management Software, today announced it has been accepted as a G Cloud 9 (G9) supplier in the latest iteration of the UK Government’s Crown Commercial Service (CCS) Digital Marketplace. Project.

#1,294 – Amazon’s Project Vesta

Greatest. Idea. Ever.

Beyond that no one is really saying what it might be capable of doing, or if it’s even a real project. And like most major tech companies they are notoriously tight-lipped about what they may be up to.

How to Guarantee an Innovation Project Team Will Fail

Your Ideas are Terrible

If teams working on innovation projects are conscious of their speed and rewarded for their throughput, they will find their way from the good ideas to a great one. Focus on creating an environment for innovation project teams to thrive.

Non-Profit Innovation: NCARB Brings New Product to Market

Moves the Needle

The result: development of a market-ready product ( lineup™ ) in a fraction of the time, and the confidence to apply their strengthened skill set to other areas of uncertainty. Project teams can streamline budgets when they ask the NCARB’s board for funding.

14 Event Marketing Strategy Questions You NEED to Ask Early

BrainZooming

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early.

Why is it Important to Get to Market Fast

IdeaScale

There are two huge reasons why it is important to get to market fast: to be the first and money. Get to Market First. For example, say you work for a tech company, and you’re working on a particular product. Technology moves at the speed of innovation.

How Vodafone produced service innovation from their marketing campaign

Be-novative

The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Notwithstanding their initial objectives, at the end of the successful marketing campaign, Vodafone decided that it was no time to stop.

Too Many Experts Can Hurt Your Innovation Projects

The Inovo Group

The natural tendency of companies that are trying to enter a new space is to ‘go to the experts’. After all, aren’t these the people with the knowledge that is required to understand the technologies, the markets, and the ecosystem the company is trying to learn?

Companies betting big on open innovation

hackerearth

“Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. At lower risk and often lower costs, companies can use this strategic tool to explore new opportunities for growth.

Case Study: Uncovering Hidden Market Opportunity

Taivara

They asked Taivara to research the market and see if there was a demand before investing in a full build. Taivara’s Opportunity Assessment consultants dug deep into the cybersecurity field to uncover opportunities for the company. The market was very large and needs were unmet.

Get Real About Your Company’s Future

The Inovo Group

Highlights: Companies make continuous bets on their future. For many, “future” is in fact a continuation of the immediate past and projections of near-term forces and trends that are easy to see and understand. Would that company invest in R&D?

How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

For most companies, open innovation and new venture acquisitions have become extensions of the firm’s advanced R&D portfolio. In this manner, companies are now more symbiotic with new ventures and university research projects than ever before.

How Corporations Can Manage New Ventures and University Projects as Extensions of their Advanced Product Development

Corporate Innovation

For most companies, open innovation and new venture acquisitions have become extensions of the firm’s advanced R&D portfolio. In this manner, companies are now more symbiotic with new ventures and university research projects than ever before.

How to Get Buy-in for Your Innovation Project

Planview Spigit

Getting (and retaining ) buy-in from decision makers for innovation projects is often the stumbling block that many a corporate innovator and intrapreneur faces. GE managed to cut cost of market validation by 80% using the lean startup methodology.

The Marketing Stakeholder Interview

Boxes and Arrows

The Marketing Stakeholder Interview. Project Management for Stakeholder Interviews. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both. Most marketing people will immediately view designers as allies who will promote a customer-centric point of view.

Case Study: Testing for the Perfect Market

Taivara

Testing for the Perfect Market. Testing for the Perfect Market. Taivara uncovered two potential markets, in a previous Opportunity Assessment — IoT devices and enterprise security. Research indicated a market need for the product. Commercialization.

How to Get Buy-in for Your Innovation Project

Planview Spigit

Getting (and retaining ) buy-in from decision makers for innovation projects is often the stumbling block that many a corporate innovator and intrapreneur faces. GE managed to cut cost of market validation by 80% using the lean startup methodology.

The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? Qualitative research is an effective way to understand your market better. Consumer product companies spend a great deal of time and money doing qualitative, essentially, talking to consumers.

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Intrapreneurship 101: How To Master Innovation Within Your Company

whataventure

L et our Intrapreneurship 101 give you a better idea of what it takes to set up a successful innovation process within your company. If your executives keep evaluating innovation projects in the same way as every other project, your intrapreneurs will not survive. We wish you all the best for your project, if you have any questions, please shoot us a message: hello@whataventure.com.

How companies are innovating in the energy sector

hackerearth

Policy experts, scientists, governments, and companies have been struggling for decades to make sure the lights stay on while trying to meet the needs of an ever-growing population and industrialization. How are energy companies innovating? Read: Top 10 hydropower companies ).

7 Habits of Highly Innovative Companies

ITONICS

It is the lifeblood of our global economy, a survival skill and a strategic priority for any company worldwide. Nevertheless, many market participants still face the enormous challenge of figuring out the blend of all necessary elements and the right mix for a successful innovation process.

My Company is Not Big Enough For an Innovation App.

Ideanote

Company size, that is…. Well, there are certain innovation challenges that all sized companies face, no matter size, such as: Lack of innovation processes. Lack of Innovation Processes in Your Company. So why exactly do you need innovation processes in your company?

How can Idea Management improve your company?

Ideanote

It is a digital tool that facilitates problem-solving by involving multiple departments of a company into the process. Besides that, it plays an important role in the organizational culture of the company. BMW, Procter&Gamble, and Lays are among these companies.

On the Origin of Companies

David Marks

Companies who choose to act decisively, can adapt to shifting business environments at will. Similarly to the natural world, weaker and ill-suited companies will prosper during good times, roaming the markets, making profits and gathering fat.