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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Delaney Held is lead, content marketing at Brunner. What is content strategy? She holds a B.A.

Roadmap 98
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All You need to know about Roadmapping in Innovation

ITONICS

Roadmapping has been used in industry for a while and recently has been extensively scientifically analyzed and further developed. All companies from corporations to SMEs need a quick and effective opportunity to deal with the topic of roadmapping, identify new technologies and embed them in their own corporate strategy.

Roadmap 54
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PATTSY WAVE: A Roadmap for the Future

Anaqua

Anaqua doesn’t arbitrarily acquire companies in the industry – each company is selected because they have an established and effective offering and because they will help us provide the kinds of solutions that will help our customers, now and in the future. The PATTSY WAVE Roadmap. Find out more about PATTSY WAVE here.

Roadmap 40
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All You need to know about Roadmapping in Innovation

ITONICS

Roadmapping has been used in industry for a while and recently has been extensively scientifically analyzed and further developed. All companies from corporations to SMEs need a quick and effective opportunity to deal with the topic of roadmapping, identify new technologies and embed them in their own corporate strategy.

Roadmap 28
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Companies betting big on open innovation

hackerearth

“Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. At lower risk and often lower costs, companies can use this strategic tool to explore new opportunities for growth. Why does open innovation work?

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Top Strategies to Prioritize Features for Innovation Teams

IdeaScale

Innovation team members have to deal with the needs of users, finances, and marketing all at once. And now they have to figure out which features should be prioritized for their innovation roadmap, too? The Highly Recommended Models for Choosing the Best Features for Your Innovation Roadmap. Innovation management is a tough job.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Everything You Need to Know About Crypto

Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy

Join this exclusive webinar with Ryan McInerny to learn: Cryptocurrency asset market trends How to manage risk and compliance to serve customers safely Best practices for identifying crypto transactions and companies Revenue opportunities with custody arrangements, brokerage fees, account maintenance fees, and lending The roadmap needed for successful (..)

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. How to use the messaging to validate your roadmap. How to create a compelling message.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".