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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber

IdeaScale

Digitization is a game-changer across all industries, affecting companies large and small. Traditional approaches to creating innovation strategies are no longer providing effective solutions. Instead, companies are adopting a way of solving problems known as open innovation. This expertise may take different forms.

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You need a why and a how, not a what, for innovation

Jeffrey Phillips

However, there are still so many basic, fundamental things that companies either overlook or fail to realize that going back to the basics is important. We need a "what" So often I hear from companies that they need a new something. It can be a new product, a new process, a new way of working or thinking.

Strategy 169
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Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Actively engage stakeholders in strategy AND implementation success.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! In this talk, you will learn how to: Empower both yourself and your company by developing a truly customer-centric product strategy. Execute your product strategy with a “customer-first” mindset.

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Setting Industry Benchmarks Through Client Collaboration

Anaqua

They defined a new class of enterprise software and set the stage for a company culture that empowers its clients with direct influence on product development. Company Culture That Empowers Clients - The Anaqua Experience. It should be natural for a software provider and client to want mutual success in the relationship.

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Bringing The Business Along

Innov8rs

Here, different roles have ‘innovation’ in their job title, and the company is also very open to collaboration with others. From being an early adopter of Apple Pay in its stores to making voice ordering available through the Google Assistant, the company has been nimble and fast in making changes over the years.