article thumbnail

Understanding the trajectory of the competitive landscape

Mike Shipulski

If you want to gain ground on your competition you’ve first got to know where things stand. A side-by-side comparison of the two companies’ products is the way to start. For prices of their products you may have to engage your sales team and your customers.) Where are their advantages? Where are your advantages?

article thumbnail

Innovation for Impact

The Inovo Group

Value creation is an exercise in active learning and active learning depends on engagement. Frequent comparison. He presents a framework a Need, Approach, Benefits and Competition (NABC) value proposition methodology and discusses the need for champions and teams and the role of value creation forums. Concise mental models.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Influence People and Drive Change

Leapfrogging

Are you using the right persuasion tactics to influence the people you engage with? Every minute of every day, individuals engage in various forms of persuasion in order to get what they want. This style of persuasion is effective in competitive sales environments or environments in which people are open to debate and collaboration.

Change 100
article thumbnail

5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Innovation is Always Groundbreaking Similar to humans, companies also get caught up in comparison and competition within their industries. Whether you are racing to keep up with a front-runner like Apple or working to stay in competition with businesses similar to yours, it is important to remember that all innovation looks different.

article thumbnail

5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Innovation is Always Groundbreaking Similar to humans, companies also get caught up in comparison and competition within their industries. Whether you are racing to keep up with a front-runner like Apple or working to stay in competition with businesses similar to yours, it is important to remember that all innovation looks different.

article thumbnail

Urgent Message for CMOs of Challenger Brands

Brunner

The result of that impact has revealed where businesses have significant gaps in digital readiness (especially challenger brands that may be at a competitive disadvantage with digital investment and scale). How well will your products and services perform in comparison?

article thumbnail

Top 3 Alternative Assets for your Business Innovation Strategy

Qmarkets

This can result in the formation of ideas for new products and strategies, which ultimately can create competitive advantage and deliver incredible ROI. Not just because the business can ask their employees for solutions to strategic problems or for ways to increase competitive advantage, but as a way to embolden their workforce.