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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. On the surface, this comparison seems to make some sense.

Data 157
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Navigating the Shift from Project to Product: A Map for Success 

Planview

It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value. Plan Efficiently: This includes budgetary practices, a survey of the current and desired status, and the practical application of continuous learning to daily operations.

Project 69
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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. . From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world of digital transformation is changing the way we live our lives. . Why are Big Techs causing the Insurance Market to lose sleep?

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world digital transformation is changing the way we live our lives. Why are Big Techs making the Insurance Market lose their sleep?

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Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of those markets that feel the pressure of Big Techs is insurance. From the simplest smartphone users to the big players in the market: no one can deny that the digital transformation , increasing and continuous, is changing the way we live. Why are Big Techs making the Insurance Market lose their sleep?

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Customer Experience Strategy: 4 Ideas for Creating Customer Focus

BrainZooming

Think about the price comparison tool Progressive Insurance ads feature. To keep potential customers from third-party sites, Progressive offers competitive price comparisons, even though it does not always win. How can we facilitate easier and more accurate buying comparisons for customers? Making Customers Better Buyers.