How Benchmarking Against Market Leaders Can Drive Business Success
SEPTEMBER 30, 2019
Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Most often, metrics used for comparison include sales figures, quality of products or services, brand awareness or customer experience. Look at your competitive set and determine which companies you want to compare yourself with. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards.