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Understanding the trajectory of the competitive landscape

Mike Shipulski

If you want to gain ground on your competition you’ve first got to know where things stand. A side-by-side comparison of the two companies’ products is the way to start. Go to their website (and yours) and make a list of every product, its price and its output. Where are their advantages? Where are your advantages?

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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. Participants in the first group are asked to select the best apartment immediately after reading the comparisons–they don’t have time to really think about their choice.

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Best Practices for Strengthening University-Industry Partnerships

Yet2

However, yet2 has seen many large industry product development teams with short-term R&D needs also have complementary long-term needs for which universities could be good partners. Industry must have budgets available to co-develop, and patience. Both sides will end up frustrated.

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Creating New "Benefit Delivery Vehicles"

Innovation in Practice

So how do you build the right product or service? For that, you need to do a detailed comparison of how your product compares to the competition's, feature by feature. . First is what features the product must have to compete against the competition and also satisfy the customer.

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Creating a brand that lasts.

Mike Shipulski

But there’s a more powerful way to improve your brand, and that’s to map your products to reliability. It’s far a more difficult game than the quantified head-to-head comparison of fuel economy and it’s a longer play, but done right, it’s a lasting play that is difficult to beat.

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Overcome resistance and capture growth in the Financial Services Industry

Innovation 360 Group

It drives innovation to a transactional level and leads organizations to seek the perceived lower risk of acquiring new ideas vs developing them in house. Those that follow this model often collaborate with FinTechs and start-ups through various means: innovation fairs, competitions, and small seed investments, to identify prospects.

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Using Wikis to Document UI Specifications

Boxes and Arrows

The documentation needs are often based on the size of the project, launch date, team dynamics, audience, technology, and the product development process. Description of the Problem There are many product development processes and one that has garnered much attention is agile.