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3 Big Differences between Branding Strategy and Advertising

BrainZooming

Those topics seemed far removed from what our marketing team could effectively improve and align in our company. Over time, it became clear that we needed to lead the way because only the marketing team would approach these areas strategically. Advertising relates to marketing strategy. via Shutterstock.

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Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process

Qmarkets

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. This is what many large organizations do. Challenges in Tech Scouting.

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Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process

Qmarkets

Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies. This is what many large organizations do. Challenges in Tech Scouting.

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23 Experts Predict What’s the Most Exciting AI Trend in 2023

Acuvate

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. These are AI-powered tools that can handle a wide range of tasks, such as answering frequently asked questions, providing product recommendations, and even processing orders.