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12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). Getting to What Is Strategic. What Is Strategic and What Isn’t?

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

Branding incorporates communications plus people, product, and physical evidence. I could expand the comparisons, but the role branding plays in strategy, customer experience, and addressing a breadth of business variables sets up a solid distinction between branding strategy and advertising Subscribe to the free Brainzooming email updates.