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Examples of Lateral Thinking in Marketing

Destination Innovation

In the UK there are several price comparison sites for services such as car or house insurance. For example on Halloween you get this sung message, ’Trick or treat, smell my feet, Zappos Customer Service can’t be beat. The post Examples of Lateral Thinking in Marketing appeared first on Destination Innovation.

Marketing 260
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Stereotype Threat: Why people perform worse at some tasks based on their identity

Idea to Value

Think of an example of an activity in your own life that stresses you out. And many other examples of churn and the stereotype threat have been found in other studies. Everyone can suffer from the anxiety of comparison and have it affect their performance. And as we known, innovation fails at the handover.

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Pygmalion effect: The self-fulfilling prophecy

Idea to Value

And there are many examples of students who have a “gift” identified by a teacher, whether it be for creative pursuits like art, music, dance or other areas such as sports, debate or science. It may even help build a growth mindset in the student, helping them to push through challenges and enjoy the process more.

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How Small Business Owners Can Navigate Inflation and High Interest Rates

Business and Tech

Frequent comparisons of your budget/projection to your actual performance helps you identify where your thinking was on target, and where it might have missed the mark. Clarity around the assumptions you made that didn’t work out gives you a great place to start in order to adapt your business plan to changing market conditions.

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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. On the surface, this comparison seems to make some sense.

Data 157
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TRANSFERRING IDEAS FROM ONE DOMAIN TO ANOTHER

Michael Michalko

Genius is often marked by the ability to imagine comparisons and similarities and even similar differences between parallel facts and events in different fields or “other worlds.” This is a structured technique that helps you imagine comparisons and similarities and even similar differences between subjects in other worlds.

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Impostor Syndrome

Idea to Value

” One of the major reasons for people having impostor syndrome is a distorted view of how they see themselves in comparison to other people, especially more successful people in society or in their field. For example: “If I can do this, I will be able to help others in the future and work with people as motivated as I am.”