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Creating a brand that lasts.

Mike Shipulski

But there’s a more powerful way to improve your brand, and that’s to map your products to reliability. It’s far a more difficult game than the quantified head-to-head comparison of fuel economy and it’s a longer play, but done right, it’s a lasting play that is difficult to beat.

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Overcome resistance and capture growth in the Financial Services Industry

Innovation 360 Group

Over the past few months, we have learned a lot about ourselves in the way we’ve been able to respond to external unplanned events. There is no better time to adopt the lessons learned from top innovators to grow and improve your market share. Learn – understand your market better and identify and harvest opportunities.

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6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program

Planview

To uncover opportunities for new products, services, or improvements, it’s in the business’s best interest to harness this knowledge, not to mention the learning and boundary-spanning that helps keep the organization smart and aligned. They include: Company-wide collaboration, learning and sharing (breaking down silos).

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Is it novel?

Mike Shipulski

Novel work is work that creates difference, and that difference can be defined only in comparison with the state-of-the-art (what is, or the baseline system). Create a block diagram of your business model, your most successful product and the service that defines your brand. Start with a functional analysis of your state-of-the-art.

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Your New Excuse to Get an Xbox

Boxes and Arrows

Users learned the gestures quickly and it has been hailed as an incredibly usable device. Tips, tutorials, and demonstrations from other game characters allow the player to learn as they go. Video games show us that new paradigms can be learned. Many websites aim to be intuitive.

Video 44
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Emotional Design with A.C.T. – Part 2

Boxes and Arrows

Back in Part 1 , we looked at how the emotions expressed by people and products communicate personality traits over time. We also learned that customers are attracted to things that have an aesthetic personality that’s similar to their own, 1 but they prefer products that take on a complementary role during interaction.

Design 95
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Using Wikis to Document UI Specifications

Boxes and Arrows

The documentation needs are often based on the size of the project, launch date, team dynamics, audience, technology, and the product development process. Description of the Problem There are many product development processes and one that has garnered much attention is agile.