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The limitations, criticisms and new pathways for Design Thinking – Part One

Paul Hobcraft

Let me summarize where we are today in design thinking. In the past couple of weeks, I have been spending a fair amount of time on investigating design thinking. This is part one of my thoughts that came out of investigating and researching design thinking in the past couple of weeks. Within two posts, I want to provide my outcomes, bridging the present and pointing towards a better design thinking future, in my opinion urgently needed.

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In Defense of Brainstorming

Idea Champions

Citing selected research on the subject and paying brief homage to Alex Osborne, the father of brainstorming, they make bold assertions about the ineffectiveness of the method, often claiming that "it does not work" and making grand declarations like "people are more creative away from the crowd" and "over 50 years of research shows that people often reach irrational decisions in a group." I'm all for people thinking on their own in their dorm room. Think Jobs and Wozniak.

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Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. The countless ways in which your company's "ideation process" routinely springs leaks. Highly creative people have a tendency to avoid "process" like the plague, turning a blind eye to anything that requires them to pay attention to an "organized approach".

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Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. The countless ways in which your company's "ideation process" routinely springs leaks. Highly creative people have a tendency to avoid "process" like the plague, turning a blind eye to anything that requires them to pay attention to an "organized approach".

article thumbnail

Ten Simple Ways to Establish a User Friendly Ideation Process

Idea Champions

Let's assume for a moment that you and your company value BIG IDEAS -- the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. The countless ways in which your company's "ideation process" routinely springs leaks. Highly creative people have a tendency to avoid "process" like the plague, turning a blind eye to anything that requires them to pay attention to an "organized approach".