The power of agile innovation
JUNE 15, 2016
Just a few examples of high-profile market leaders that publicly attribute their ongoing innovation successes to their commitment to digital experimentation. And as a user of Google, any time you use the search engine, you are one of these experiments. In a company structure such as Google, when someone has an idea, they don’t require approval from higher up to chase it – they let the data provided from the results of their experiments do the talking.