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7 Innovative Marketing Ideas That Will Skyrocket Your Brand’s Growth and Engagement

IdeaScale

In today's competitive business world, it's no longer enough to rely on traditional marketing methods to grow your brand and engage with your audience. To stand out from the competition, you need to adopt innovative marketing ideas. In this [.]

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The Ultimate Competitive Advantage: Investing in Your Employees

Business and Tech

Employees overwhelmingly prefer hybrid models of work and enjoy more power in the job market than ever before. A competitive advantage. Gaining that competitive advantage involves addressing what Koslow calls the three “pillars” of a healthy company culture: community, purpose, and growth. The way we work is changing.

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Achieving engagement outcomes from cross-sector innovation ecosystem collaborations

Paul Hobcraft

It is primarily dealing with the benefits of collaboration and bringing up to a ‘given point’ a compelling value proposition for potential collaborators in understanding the basic building blocks to consider, for achieving the engagement outcomes required.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Those with strong data science capabilities should not only be able to retain current business, but be a competitive resource on projects traditionally in the domain of the consultancies. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Exploring the Power of Generative AI for enhancing CX – Marketing and Customer support/ Engagement

Acuvate

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities.

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Exploring the Power of Generative AI for enhancing CX – Marketing and Customer support/ Engagement

Acuvate

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth. An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market.

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.