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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Look at your competitive set and determine which companies you want to compare yourself with. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards.

Marketing 100
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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, or anything else external to your organization that you don’t control. Competitors — How certain are we that the product is differentiated from the competition? Internal Capabilities.

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6 Simple Growth Hacks for Startups

Leapfrogging

That’s because it’s incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today’s increasingly cluttered competitive world. Use free tools like those provided by Moz and Similarweb to benchmark yourself against the competition. Image Credit: Getty Images.

Video 130
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You can't burn data

Jeffrey Phillips

This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. But raw oil isn't all that useful until it is refined, and sweet crude from Texas is easier to turn into marketable products than Venezuelan oil. On the surface, this comparison seems to make some sense.

Data 157
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How to use the 70-20-10 Rule to drive innovation within your business

Leapfrogging

The basic premise of the 70-20-10 Rule is that if the organizational stakeholders consistently makes small improvements to their existing line or enters into new markets, they will sustain the organization without ever evolving it to remain competitive with changing times. Magazine , a globally recognized? Leapfrogging ?and?

How To 130
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Five Unicorn Scaleup Strategies

Leapfrogging

based software companies started since 2003 and valued at over $1 billion by public or private market investors. Where startups search for product/market fit and consistency in customer retention, ScaleUps search for scalable product/ market fit, or go-to-market fit. Drag is the resistance of air against a moving object.

Strategy 130
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5 Innovation Lessons from the Backstory of OpenTable.com

Leapfrogging

We want to be the OpenTable of X” (with X referring to a market outside of dining) became a familiar phrase in Silicon Valley following the company’s market success, and remains so today. Restaurants were the first vertical market, but the strategy at the time was staggering in scope. That’s what creates competitive advantage.