Competition Marketing Product Strategy Strategy 
Innovation Excellence
FEBRUARY 19, 2017
Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.
Jeffrey Phillips
JUNE 11, 2019
By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have. When another firm creates a compelling new product, the company feels it must respond.
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Planview
JANUARY 31, 2022
A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. Below we outline four critical challenges that ESOs are facing, and how to solve them: ESOs Must Serve Two Masters: Profits & Product Adoption.
Boxes and Arrows
JANUARY 7, 2013
The Marketing Stakeholder Interview. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.
BrainZooming
NOVEMBER 13, 2015
Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” They need strategic thinkers who can develop strategy and turn it into results. We were in St. Flexibility?
BrainZooming
OCTOBER 11, 2016
Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Being a leading instigator for market disruption ? We can help!
CMOE
MARCH 6, 2023
An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success.
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