Competition Marketing Strategy 
Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.
Paul Hobcraft
JULY 3, 2024
Embracing Innovation Ecosystems for Enhanced Competitiveness In today’s rapidly evolving business landscape, innovation is paramount for organizations to thrive and achieve sustainable success. Accelerated Time-to-Market: Shorter development cycles can be achieved through shared resources, expertise, and streamlined processes.
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Jeffrey Phillips
JANUARY 14, 2021
I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. If you are a somewhat regular reader of this blog or my work generally, you may know that I think talking about innovation strategy conflates two very important ideas that are related but not the same thing.
Tim Kastelle
APRIL 12, 2018
This dangerous obstacle to innovation is described by Nilofer Merchant in The New How as “the empty void in an organization between the high-level strategy conjured up in the stratosphere and the realization of that vision down on the ground.”. But because the industry’s margins are so low, this strategy carries real risk.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends.
Idea to Value
APRIL 12, 2022
What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.
Harvard Business Review
MAY 31, 2024
Entering a foreign market comes with inherent challenges. Whether capitalizing on outsider status to tap into local labor markets, establishing potent associations to build credibility, or forging strategic partnerships to foster mutual international growth, your foreignness can indeed become your competitive edge.
Advertiser: ZoomInfo
Intensifying competition. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Increasingly discerning buyers. More meetings. Economic uncertainty.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Advertiser: ZoomInfo
How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? In this eBook, we’ll cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline sellers and executive buying committees, all backed up with proven insights and experience.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.
Speaker: Cory Skinner, Founder and CEO of FactR
From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them? Register now!
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