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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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What is exponential growth in technology?

Idea to Value

Some technology seems to improve gradually over time, and continuously get incrementally better through small steps. But what about technology which seems to be improving at incredibly fast rates? Well, this might be due to exponential growth, and is especially likely to happen with newer technologies.

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Unlock Future Markets: Decommoditizing for Tomorrow

Daniel Burrus

In today’s economy, most organizations are locked in fierce competition with others in their industry. They battle for mere slivers of market share that could just as easily go to the next company in line in the blink of an eye. Why is competition so fierce, and why do profits seem to continuously decline? But why is this?

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. How has technology helped empower the modern property manager? Barbara Corcoran: Real estate technology is booming, and for good reason. Dylan Lenz Founder and CEO, Naborly.

Marketing 264
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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. While the U.S.,

Marketing 124
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Thursday Theory Tips- Disruption, a theory of competition

Christensen Institute

Disruption, a theory of competition Recently, one of my colleagues framed disruption in a way that truly helped me better understand the theory. She called it a theory of competition. If an entrant to the market can successfully do this, then they are more likely to beat the incumbents.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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7 Questions Every App Team Should Ask

Which sophisticated analytics capabilities can give your application a competitive edge? In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence.

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How AI Can Radically Change Your Business

In a time that's driven by the almost manic pace of technological advancement, adapting to change is a must for any business. That's why it is so important to be on top of the cutting edge solutions available in the market. Today, they come in the form of AI-based tools.

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The New Tech Toolbelt: Digital Twins, IoT, Cobots, & More

Speaker: Cory Skinner, Founder and CEO of FactR

From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them? Register now!

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.