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Why Less is More: Product Strategy

Innovation Excellence

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.

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You need a why and a how, not a what, for innovation

Jeffrey Phillips

But what many companies really need is not a "what" - things, products, services are easy to create. By why I mean a good strategy that defines where they want to compete, what they hope to win. Too many firms are too focused on the short term, locking in and protecting the market share and product portfolios that they have.

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Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” They need strategic thinkers who can develop strategy and turn it into results. We were in St. Flexibility?

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4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview

A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. Below we outline four critical challenges that ESOs are facing, and how to solve them: ESOs Must Serve Two Masters: Profits & Product Adoption.

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The 21 Best Business Strategy Blogs

CMOE

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success.

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Strategic Thinking Exercise – A SWOT Analysis to Push Thinking

BrainZooming

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Need to get your strategy developed quickly? We can help! Mike Brown.

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4 Simple Questions That Can Re-vitalise Growth for Your Cash Cow

Rmukesh Gupta

Conclusion: In conclusion, I think that most of what David shares in his book, is applicable to any organisation which has seen good success in a product category and wants to cement their growth and presence in their category.